Freedom251 › Mortgage CRM Software
Empower LO
What Empower LO is
Empower LO is a paid mortgage CRM and marketing automation platform for loan officers, teams, and brokerages. Built on HighLevel, it tracks leads, borrowers, agents, referral partners, and past clients, then automates follow-up through speed-to-lead responses, birthday and home-anniversary messages, past-client nurture, and realtor-partner campaigns. The company describes it as a CRM rather than a loan origination system, designed to work alongside LOS products such as Arive and Encompass. Listed connections include LendingPad, Calyx Path/Point, RETR, Finlocker/KeySteps, MyCreditGuy, Google Ads, Facebook and Instagram lead forms, calendars, Zapier, and a REST API. The API offers contact and pipeline operations, webhooks, and OAuth 2.0 for teams and enterprises. Scale costs $297 a month plus a $300 one-time setup; Teams costs $497 a month. Custom Builds have scoped pricing. Scale and Teams include specified support sessions and LOS integration support.
Who it suits
It suits individual mortgage producers, loan officer teams, brokerages, and mortgage companies needing CRM automation. Organizations requiring a loan origination system should plan to use it alongside an LOS.
What it does well
- Mortgage-focused CRM workflows
- Automated borrower and partner follow-up
- REST API and Zapier integrations
- Pipeline and referral tracking
- Live support on Scale and Teams
What to know first
- No free plan
- It is not an LOS
- LOS integrations require team setup
- Scale has a $300 setup fee
Limits
Scale includes $30 in free usage each month and has a $300 one-time setup charge. Teams pricing starts at 497.00 USD monthly, with final scope dependent on roster and implementation needs.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Scale | $297 /mo; + $300 one-time setup · $30 in free usage included monthly · Multi-channel conversations · Pre-built mortgage automations · API & Zapier integrations · Unlimited admin & support users | $297 a month |
| Teams | $497 /mo; starting price, final scope depends on roster and implementation needs · Everything in Scale · Team snapshot management · Advanced lead distribution · Team-level LOS integrations · Dedicated account manager | $497 a month |
| Custom Builds | Pricing is scoped to your operation · Custom HighLevel implementation · Discovery, architecture, build, and rollout · Optional ongoing partnership | On request |
As empowerlo.com lists them, read 7 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Empower LO website
- Select the Scale or Teams plan, or request a Custom Build
- Pay the applicable monthly plan and Scale setup fee
- Work with Empower LO’s team to configure LOS connections
- Connect listed services such as Arive, Zapier, calendars, or lead forms
- Use the web platform or API
Verdict
Empower LO focuses on mortgage relationship management, marketing automation, and integrations around an existing LOS. Its paid plans and implementation-dependent LOS setup are key considerations for buyers.
Questions
Does Empower LO replace an LOS?
No. Empower LO is a CRM designed to work alongside loan origination systems such as Arive and Encompass.
How much does Scale cost?
Scale is $297 a month, billed at $297 per month, plus a $300 one-time setup fee. It includes $30 in free usage monthly.
Is there a free plan?
No. Empower LO uses paid plans.
Which integrations are listed?
Connections include Arive, LendingPad, Calyx Path/Point, RETR, Finlocker/KeySteps, MyCreditGuy, Google Ads, Facebook and Instagram lead forms, calendars, Zapier, and a REST API.
What support comes with Scale and Teams?
Both include three live Open Office Hours sessions per week, chat and ticket support, and LOS integration support. Teams also includes a dedicated account manager.
Where can Empower LO be used?
The listed platforms are web and API.
Facts from Empower LO's own pages
- API availability
- The site describes REST API access for teams and enterprises, including contact and pipeline operations, webhooks, and OAuth 2.0 authentication. · empowerlo.com, 7 Oct 2026
- Campaign automation
- Automations include speed-to-lead responses, birthday and home-anniversary messages, past-client nurture, and realtor-partner drips. · empowerlo.com, 7 Oct 2026
- Compliance scope
- Empower LO says it is not a financial institution under GLBA; client-approved LOS data that may constitute NPI is kept in an individual isolated subaccount. · empowerlo.com, 7 Oct 2026
- CRM capabilities
- The CRM tracks leads, borrowers, agents, referral partners, and past clients, and automates follow-up. · empowerlo.com, 7 Oct 2026
- Data handling
- Empower LO says customer data is not used to train AI models, card data is handled by Stripe, and customer data is hosted in the United States through HighLevel infrastructure. · empowerlo.com, 7 Oct 2026
- Founded
- 2018 · empowerlo.com, 28 Sept 2026
- Headquarters
- Meridian, Idaho · empowerlo.com, 28 Sept 2026
- Integrations
- The integrations page lists Arive, LendingPad, Calyx Path/Point, RETR, Finlocker/KeySteps, MyCreditGuy, Google Ads, Facebook and Instagram lead forms, calendars, Zapier, and a REST API. · empowerlo.com, 7 Oct 2026
- LOS setup limitation
- The company says LOS integrations are not native built-in integrations; its team handles setup, with free LOS integration support on Scale. · empowerlo.com, 7 Oct 2026
- Maker and location
- Empower LO is made by Empower Digital Solutions, LLC in Meridian, Idaho, and was founded in 2018 by loan officer Michael McAllister. · empowerlo.com, 7 Oct 2026
- Not an LOS
- The company says Empower LO is a CRM, not a loan origination system, and works alongside LOSs such as Arive and Encompass. · empowerlo.com, 7 Oct 2026
- Purpose
- Empower LO is a mortgage CRM and marketing automation platform for loan officers, teams, and brokerages, built on HighLevel. · empowerlo.com, 7 Oct 2026
- Security
- The privacy policy states that data is encrypted in transit with TLS 1.2 or 1.3 and at rest with AES-256, with role-based access controls and optional two-factor authentication. · empowerlo.com, 7 Oct 2026
- Support
- Scale and Teams include three live Open Office Hours sessions per week, chat and ticket support, and LOS integration support; Teams also includes a dedicated account manager. · empowerlo.com, 7 Oct 2026
- Target customers
- The site positions its productized Platform for individual mortgage producers and teams, and custom builds for mortgage companies needing tailored operations. · empowerlo.com, 7 Oct 2026
Where Empower LO stands on Freedom251
- Mortgage CRM Software#17 of 29