Freedom251 › Mortgage CRM Software
Lenlia
What Lenlia is
Lenlia is a web-based lending workspace for loan officers and lenders, bringing leads, conversations, applications, and loans together. Its CRM tracks leads, properties, conversations, pipeline stages, notes, and engagement history. LeadFinder accepts CSV imports and uses county and public data connectors, address deduplication, scoring hooks, and tags. Smart Enrichment can add email and phone details plus owner and property information, with ATTOM named as an example provider. Campaigns cover email and SMS, with audience filters, personalized templates, click and reply tracking, and unsubscribe handling. The product describes a LendingPad integration that syncs key fields and statuses between the loan origination system and CRM. Borrowers can submit applications and documents through the Borrower Portal, and loan status is linked to CRM records. Team controls include permissions, activity history, role-based access, CSV audit exports, and SSO for teams or Enterprise customers. A 14-day trial gives access to CRM, LOS, and Borrower Portal without a credit card. Paid plans start at $9 a month; no free plan is listed.
Who it suits
Lenlia suits loan officers and lenders who want leads, borrower applications, loan status, and campaign communication in one workspace. Teams can also use its permissions, audit exports, and SSO features.
What it does well
- CRM tracks leads, properties, conversations, and pipeline stages.
- LeadFinder supports CSV imports and public data connectors.
- Campaigns support email and SMS.
- Borrower Portal handles applications and document collection.
- 14-day trial requires no credit card.
What to know first
- No free plan.
- LendingPad is the listed LOS integration.
- Security policy says absolute security cannot be guaranteed.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Team | Multi-user · audience filters · lead scoring | $39 a month |
| Desk · recommended | Universal Campaigns · full LOS · borrower portal | $79 a month |
| Starter | Solo LO · CRM + 1 campaign channel | $9 a month |
| Enterprise | SSO · custom integrations · dedicated support | $99 a month |
As lenlia.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Lenlia combines lead management, borrower workflows, and email and SMS campaigns for lending teams. Its trial covers the CRM, LOS, and Borrower Portal, while the described LOS integration is built for LendingPad.
Facts from Lenlia's own pages
- Campaigns
- Campaigns support email and SMS, audience filters, personalized templates, click and reply tracking, and unsubscribe handling. · lenlia.com, 8 Oct 2026
- CRM
- The CRM tracks leads, properties, conversations, pipeline stages, notes, and engagement history. · lenlia.com, 8 Oct 2026
- Enrichment
- Smart Enrichment can find email and phone details and add owner and property information, with ATTOM given as an example provider. · lenlia.com, 8 Oct 2026
- Integrations
- Lenlia says its LOS integration is built for LendingPad and describes syncing key fields and statuses between the LOS and CRM. · lenlia.com, 8 Oct 2026
- Lead discovery
- LeadFinder supports CSV imports, county and public data connectors, address deduplication, scoring hooks, and tags. · lenlia.com, 8 Oct 2026
- Loan workflow
- The product includes a borrower facing application, document collection through the Borrower Portal, and a loan status pipeline linked to CRM records. · lenlia.com, 8 Oct 2026
- Product
- Lenlia combines leads, conversations, applications, and loans in one workspace for loan officers and lenders. · lenlia.com, 8 Oct 2026
- Security and audit
- The privacy policy says Lenlia uses encryption, secure servers, access controls, and regular security assessments; it also says absolute security cannot be guaranteed. · lenlia.com, 8 Oct 2026
- Support
- The Enterprise plan lists dedicated support, and the privacy policy provides [email protected] and a phone number for contact. · lenlia.com, 8 Oct 2026
- Team controls
- The site describes permissions, activity history, role based access, CSV audit exports, and SSO for teams or Enterprise customers. · lenlia.com, 8 Oct 2026
- Trial
- The site advertises a 14 day trial with no credit card and access to the CRM, LOS, and Borrower Portal. · lenlia.com, 8 Oct 2026
Where Lenlia stands on Freedom251
- Mortgage CRM Software#16 of 29