Side by side
Empower LO vs Model Match CRM
Both stand on mortgage crm software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid APIWeb
Empower LO focuses on mortgage relationship management, marketing automation, and integrations around an existing LOS. Its paid plans and implementation-dependent LOS setup are key considerations for buyers.
Visit Empower LO
Free trial APIWeb
Model Match CRM combines relationship records, production data, pipeline tools, and team follow-up features. It offers a 14-day trial, while ongoing plans are month-to-month and paid.
Visit Model Match CRMThe facts
| Empower LO | Model Match CRM | |
|---|---|---|
| Free plan | No | A free trial |
| Open source | Not published | Not published |
| Runs on | API, Web | API, Web |
| Lowest paid plan | Scale: $297 a month | Standard: $49 a month |
| Plans published | 3 | 5 |
| Maker | Not published | Not published |
| Website | empowerlo.com | modelmatch.com |
| On mortgage crm software | #17 of 29 | #13 of 29 |
Empower LO: what it does well
- Mortgage-focused CRM workflows
- Automated borrower and partner follow-up
- REST API and Zapier integrations
- Pipeline and referral tracking
- Live support on Scale and Teams
What to know first
- No free plan
- It is not an LOS
- LOS integrations require team setup
- Scale has a $300 setup fee
Model Match CRM: what it does well
- Records include production history and market data
- Calls include transcripts and AI-generated notes
- Calendar sync supports Google and Microsoft
- Imports accept CSV, TSV, and TXT
What to know first
- No free plan
- Standard begins at $49 a month
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