Emma is an email marketing platform for teams coordinating communications across departments, campuses, or locations. It combines email, automation, AI features, and SMS, with landing pages and A/B testing. A drag-and-drop editor offers mobile and desktop previews; teams can lock templates to protect brand elements. Workflows can respond to subscriber actions such as opens, clicks, and form submissions. Segments can draw on behavior, demographics, engagement history, or custom data, and update automatically. Analytics include a Response Dashboard, Mailing Score, and Click Map. Listed integrations include Salesforce, Blackbaud, EverTrue, Zapier, and tray.io, alongside an open API and SFTP Connect. Emma is available on web and through an API, and is a Marigold product. Lite costs 105.00 USD per month for one user and up to 10,000 contacts, with no subaccounts. Teams costs 205.00 USD per month for 25 users, 5+ subaccounts, and up to 10,000 contacts.
Who it is for
Emma suits distributed teams coordinating email across multiple departments, campuses, or locations. Its listed industries include higher education, nonprofits, government, sports and fitness, and travel and hospitality.
What is good
- Workflows respond to opens, clicks, and form submissions.
- Segments can update automatically.
- Templates can be locked to protect brand elements.
- Analytics include a Response Dashboard, Mailing Score, and Click Map.
What to know first
- There is no free plan.
- Lite is limited to one user and no subaccounts.
Verdict
Emma brings email tools, audience segmentation, automation, and SMS into one platform. Check the plan’s user and subaccount limits, as well as its price, against your team’s needs.
Get started with Emma
- Open the Emma website
- Choose a paid plan
- Use the web platform or connect through the API
- Configure email templates, workflows, segments, and integrations
Limits to know first
Emma Lite supports one user, no subaccounts, and up to 10,000 contacts; contacts above that require a custom quote. Emma for Teams supports 25 users, 5+ subaccounts, and up to 10,000 contacts; Corporate has unlimited users and 10+ subaccounts.
Questions about Emma
Does Emma have a free plan?
No. Emma is a paid service.
How much does Emma Lite cost?
Emma Lite costs 105.00 USD per month and includes one user, no subaccounts, and up to 10,000 contacts.
Which platforms does Emma support?
Emma is available on the web and through an API.
What integrations does Emma list?
Listed integrations include Salesforce, Blackbaud, EverTrue, Zapier, and tray.io. Emma also provides an open API and SFTP Connect.
Who makes Emma?
Emma is one of Marigold’s products, alongside Campaign Monitor and Vuture.
Emma plans and pricing
All plansCompared on email marketing software
- Free plan
- No
- Email automation
- Yes
- Audience segmentation
- Yes
- Landing pages
- Yes
- A/B testing
- Yes
