Freedom251 › Email marketing tools
Emma
What Emma is
Emma is an email marketing platform for teams coordinating communications across departments, campuses, or locations. It combines email, automation, AI features, and SMS, with landing pages and A/B testing. A drag-and-drop editor offers mobile and desktop previews; teams can lock templates to protect brand elements. Workflows can respond to subscriber actions such as opens, clicks, and form submissions. Segments can draw on behavior, demographics, engagement history, or custom data, and update automatically. Analytics include a Response Dashboard, Mailing Score, and Click Map. Listed integrations include Salesforce, Blackbaud, EverTrue, Zapier, and tray.io, alongside an open API and SFTP Connect. Emma is available on web and through an API, and is a Marigold product. Lite costs $105 a month for one user and up to 10,000 contacts, with no subaccounts. Teams costs $205 a month for 25 users, 5+ subaccounts, and up to 10,000 contacts.
Who it suits
Emma suits distributed teams coordinating email across multiple departments, campuses, or locations. Its listed industries include higher education, nonprofits, government, sports and fitness, and travel and hospitality.
What it does well
- Workflows respond to opens, clicks, and form submissions.
- Segments can update automatically.
- Templates can be locked to protect brand elements.
- Analytics include a Response Dashboard, Mailing Score, and Click Map.
What to know first
- There is no free plan.
- Lite is limited to one user and no subaccounts.
Limits
Emma Lite supports one user, no subaccounts, and up to 10,000 contacts; contacts above that require a custom quote. Emma for Teams supports 25 users, 5+ subaccounts, and up to 10,000 contacts; Corporate has unlimited users and 10+ subaccounts.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Emma Lite | monthly · 5 users · 1 journey · drag-and-drop editor · segmentation · AI Assistant · email and phone support · API access | $105 a month |
| Emma for Teams | monthly · 5+ subaccounts · 25 users · 6 role types · unlimited automation journeys · Brand Manager · approvals · single sign-on | $205 a month |
| Emma Corporate | contact sales · 10+ subaccounts · unlimited users · internal sending subaccounts · shared audiences · priority phone support | On request |
As myemma.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Emma website
- Choose a paid plan
- Use the web platform or connect through the API
- Configure email templates, workflows, segments, and integrations
Verdict
Emma brings email tools, audience segmentation, automation, and SMS into one platform. Check the plan’s user and subaccount limits, as well as its price, against your team’s needs.
Questions
Does Emma have a free plan?
No. Emma is a paid service.
How much does Emma Lite cost?
Emma Lite costs $105 a month and includes one user, no subaccounts, and up to 10,000 contacts.
Which platforms does Emma support?
Emma is available on the web and through an API.
What integrations does Emma list?
Listed integrations include Salesforce, Blackbaud, EverTrue, Zapier, and tray.io. Emma also provides an open API and SFTP Connect.
Who makes Emma?
Emma is one of Marigold’s products, alongside Campaign Monitor and Vuture.
Facts from Emma's own pages
- A/B testing
- Plans list subject-line and content split testing plus pre-send email testing. · myemma.com, 15 Oct 2026
- A/B testing
- Yes · myemma.com, 20 Sept 2026
- AI features
- AI Assistant drafts and rewrites copy, adjusts tone and length, checks spelling and grammar, and supports Smart Subject, Smart Send and Smart Recommendations. · myemma.com, 15 Oct 2026
- Analytics
- Reporting includes a response dashboard, mailing score, click map, real-time reporting and comparative reporting. · myemma.com, 15 Oct 2026
- API
- The public REST API uses account, public and private keys, JSON requests, TLS 1.1 or higher and an endpoint at api.e2ma.net. · api.myemma.com, 15 Oct 2026
- API rate limit
- API usage is limited to 180 calls per minute, with HTTP 403 responses when the limit is exceeded. · api.myemma.com, 15 Oct 2026
- API scope
- API documentation covers accounts, automation, exports, fields, groups, mailings, members, searches, signup forms, SMS, subscriptions, touchpoints, users and webhooks. · api.myemma.com, 15 Oct 2026
- Audience
- Emma is designed for distributed teams coordinating email across multiple departments, campuses, or locations. · myemma.com, 8 Oct 2026
- Automation
- Workflows can trigger from signups, opens, clicks, purchases, page visits, form submissions and date-based events, with branching paths. · myemma.com, 15 Oct 2026
- BBB status
- BBB gives Emma, Inc. an A- rating, says it is not accredited and cites failure to respond to one complaint as a rating reason. · bbb.org, 15 Oct 2026
- Best fit
- Emma identifies higher education, nonprofits, government, sports and fitness, and travel and hospitality organizations among the industries it serves. · myemma.com, 8 Oct 2026
- Brand governance
- Brand Manager provides style guides, template and asset sharing, template locking, approval workflows and centralized brand controls. · myemma.com, 15 Oct 2026
- Company founded
- LinkedIn lists Emma® as founded in 2003. · linkedin.com, 15 Oct 2026
- Company headquarters and size
- LinkedIn lists Nashville, Tennessee headquarters and a 1,001–5,000 employee company size for Emma®. · linkedin.com, 15 Oct 2026
- Company legal name
- BBB lists Emma, Inc. as a corporation, with MyEmma and Cold Feet Creative, LLC as alternate names. · bbb.org, 15 Oct 2026
- Compliance claims
- Emma says its cloud environment meets SOC 2 Type II and ISO 27001 requirements and its AI is designed for FedRAMP, HIPAA, FERPA and SOC 2 contexts. · myemma.com, 15 Oct 2026
- Documentation and support
- Emma provides a help center, training videos, in-app, email, phone and deliverability support; Corporate adds priority phone support. · myemma.com, 15 Oct 2026
- Email automation
- Yes · myemma.com, 20 Sept 2026
- Email design
- The drag-and-drop editor supports mobile and desktop previews, and templates can be locked to protect brand elements. · myemma.com, 8 Oct 2026
- Email editor
- The product includes a drag-and-drop editor, responsive template gallery, asset library and an option to code emails yourself. · myemma.com, 15 Oct 2026
- Encryption and access
- Data at rest is encrypted with AES-256, transit uses TLS 1.2 or better, MFA is available, and account actions are logged and monitored. · myemma.com, 15 Oct 2026
- Free plan
- No · myemma.com, 20 Sept 2026
- Integrations
- Emma’s integration platform connects CRM and core systems for segmentation, routing, journeys, behavioral touchpoints and reporting; Salesforce and Raiser’s Edge are named examples. · myemma.com, 15 Oct 2026
- Landing pages
- Landing pages publish to a persistent unique URL, use the email drag-and-drop editor, embed signup forms and support Google Analytics campaign IDs. · myemma.com, 15 Oct 2026
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