Freedom251 › Retail Intelligence
EDITED Pricing
What EDITED Pricing is
EDITED Pricing is a paid module for retail teams shaping price architectures, adjusting prices, and planning promotions. It uses a retailer’s own pricing, competitor prices, and customer reactions to surface opportunities, including products to consider for increases or decreases. Users can create rules to automate price changes. Product matching helps benchmark prices against similar market items, while configurable dashboard widgets combine market insights with business performance data. EDITED describes a data-backed approach to promotions and discounts intended to move inventory rather than applying blanket markdowns. The wider platform also offers retail analysis, trend, and runway articles from in-house analysts using platform data. It is available on the web and through an API. The Market API provides JSON data that customers can connect to selected systems and visualize in BI tools such as Tableau, Looker, Power BI, and Google Data Studio. EDITED MCP can connect by API key to Claude Code, Claude Desktop, or a customer’s own agent; Cursor and GitHub Copilot are listed developer tools. Pricing is on request. A free 14-day AskEDITED trial provides access to retail data across 90,000 brands, 5 billion or more SKUs, and 110 countries.
Who it suits
It is presented for retail buyers, merchandisers, ecommerce teams, and insights teams that work with pricing, promotions, or competitor monitoring. It may suit teams seeking configurable market dashboards or API connections to selected systems and BI tools.
What it does well
- Identifies items to consider for price increases or decreases.
- Rules can automate price changes.
- Product matching benchmarks prices against similar market items.
- Market API provides JSON data for selected systems and BI tools.
- Free 14-day AskEDITED trial is available.
What to know first
- Pricing is available on request.
- The trial is limited to 14 days.
- MCP connections require an API key.
Limits
The listed free trial is a 14-day AskEDITED trial. Pricing for the EDITED Pricing module is available on request.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| EDITED free trial | 14 days | Free |
| EDITED Pricing | Pricing is available as a platform module; contact EDITED for a demo | On request |
| EDITED Retail Intelligence Platform | Pricing available upon request | On request |
As edited.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the EDITED Pricing website
- Contact EDITED for a demo and pricing
- Use the 14-day AskEDITED trial to access retail data
- Choose web or API access
EDITED Pricing is a retail-focused module for setting price architecture, changing prices, and improving promotions with market and customer signals. It fits buyers, merchandisers, ecommerce teams, and insights groups that already work with substantial retail data. Its coordinated pricing controls are persuasive; the requirement to request pricing makes early budget comparison difficult.
Overview
The module combines a retailer’s own prices with competitor pricing and customer reactions to expose opportunities in prices, promotions, and discounts. It identifies products that may warrant increases or decreases, then lets teams apply rules to automate those changes. That makes it a stronger choice for a repeatable pricing operation than a service limited to competitor observation, provided the rules reflect sound commercial judgment.
Product matching benchmarks prices against similar items in the market, helping teams avoid comparisons with irrelevant products. Configurable dashboards can place competitive data beside business-performance measures, so pricing decisions can be viewed in a broader operating context. EDITED Research adds retail analysis, trend coverage, and runway articles produced by its in-house analysts from platform data.
Key features
Price and promotion control
Hybrid pricing methods support both initial price-architecture work and continuing adjustments. The module covers promotion and markdown optimization, with an emphasis on targeted, data-backed promotions rather than blanket reductions. Retailers trying to move specific inventory or protect margin should find that approach more useful than a basic markdown workflow. Teams wanting fully automatic decisions still need to design and govern the rules themselves.
Market context and dashboards
Competitor price monitoring and product matching provide a practical basis for benchmarking. Dashboards are configurable through widgets and can combine market insight with internal performance data, which helps merchandising and ecommerce users work from the same view instead of separate reports.
Data and agent connections
The Market API supplies JSON data for connection to customer-selected systems and visualization in Tableau, Looker, Power BI, or Google Data Studio. EDITED MCP can connect through an API key to Claude Code, Claude Desktop, or a customer’s own agent, with Cursor and GitHub Copilot also supported. Teams adopting MCP should review EDITED’s security documentation for connection, data-flow, and access information.
Pricing
EDITED Pricing is a paid platform module with custom pricing; a demo request is required rather than a published subscription figure. That suits retailers whose scope, data needs, and integration requirements need a tailored commercial discussion, but it prevents straightforward price comparison before contacting EDITED.
A free 14-day AskEDITED trial provides access to retail data covering more than 90,000 brands, at least 5 billion SKUs, and 110 countries. It is a useful way to assess the breadth of market data, but it is an AskEDITED trial rather than a stated full-term trial of the Pricing module, so buyers should confirm what pricing functionality is included.
Platforms
EDITED supports web and API access. The API and BI connections suit organizations that need to feed pricing or market data into existing systems, while web dashboards serve teams working directly in the platform. MCP connections extend access to supported developer tools and customer agents.
Who it's for
EDITED presents the platform for buyers, merchandisers, ecommerce teams, and insights teams. It is best for retailers with enough internal data and process maturity to define pricing rules, interpret comparable products, and act on promotion signals. Smaller businesses seeking a low-cost, self-serve price tool may find the custom sales process disproportionate.
Pros and cons
- Pro: Price increases and decreases can be surfaced and automated through rules, reducing repetitive intervention.
- Pro: Promotion and markdown optimization supports targeted inventory movement instead of indiscriminate discounting.
- Pro: Product matching, competitor monitoring, and configurable dashboards connect market context with business performance.
- Pro: JSON API, BI-tool connectivity, and MCP support make the data usable in an existing analytics or agent stack.
- Con: Custom pricing requires a demo request, so costs cannot be assessed from a published plan.
- Con: Automation depends on rules that accurately encode a retailer’s commercial decisions and still require governance.
- Con: The stated 14-day trial is for AskEDITED, so buyers must verify the exact Pricing-module access before relying on it for evaluation.
Alternatives
Choose Retail Pricing Software when you want to compare a broader set of retail pricing products. Competitor Price Monitoring Software is the better starting point when tracking rivals, rather than full price architecture and promotion control, is the primary need.
DynamicPricing.ai is a freemium web option with a free plan covering one price test, one pricing rule, up to 50 products per test, and unlimited monthly orders; choose it when a small, clearly capped deployment is preferable to custom enterprise pricing. Pricefy offers freemium API and web plans, including a free tier for 50 SKUs, five competitors, daily updates, AI Automatch, competitor discovery, and one feed channel, making it suitable for a smaller catalog.
Retailgrid is a freemium API and web alternative with a free tier limited to 500 grid rows, manual import, no Agents, and seven-day retention; it fits teams testing structured market data on a tight budget. NIQ is a paid option across web, mobile, Windows, and API. 7Learnings, First Insight InsightSUITE Pricing Analysis, Invisible Hand Technologies, and Oracle Retail Assortment Planning Cloud Service are paid alternatives; choose among them according to the platform and workflow that best match your retail operation.
Verdict
Choose EDITED Pricing if your retail team needs one environment for price architecture, competitor benchmarking, automated adjustments, and targeted promotions, with API and BI options for a wider data stack. Look elsewhere if published, low-cost plans or a clearly scoped self-serve trial are essential, because EDITED requires a sales conversation and its automation only delivers value when your pricing rules are mature.
Verdict
EDITED Pricing brings price adjustment, promotion planning, and market benchmarking into a retail-focused module. Teams can explore it through the stated trial, while paid pricing requires a request to EDITED.
Questions
How much does EDITED Pricing cost?
Pricing is available on request. EDITED lists the module as a platform feature and invites customers to contact it for a demo.
Is there a free trial?
EDITED offers a free 14-day AskEDITED trial, with access to retail data across 90,000 brands, 5 billion or more SKUs, and 110 countries.
Which platforms does EDITED Pricing support?
The listed platforms are web and API.
Can EDITED connect to BI tools?
The Market API provides JSON data that can be connected to customer-selected systems and visualized in Tableau, Looker, Power BI, and Google Data Studio.
Which developer tools can connect through EDITED MCP?
EDITED MCP connects by API key to Claude Code, Claude Desktop, or a customer’s own agent. Cursor and GitHub Copilot are also listed as supported developer tools.
Who makes EDITED?
EDITED was founded in 2009 and is headquartered in London, United Kingdom.
Facts from EDITED Pricing's own pages
- Acquisition
- Crunchbase records one acquisition, DynamicAction, by EDITED. · crunchbase.com, 15 Oct 2026
- API licence
- The API agreement grants a revocable, non-exclusive, non-transferable licence for the customer’s internal applications and business use. · edited.com, 15 Oct 2026
- API restriction
- Customers may not resell, sublicense or commercially expose the API or its data to third parties under the API agreement. · edited.com, 15 Oct 2026
- Assortment module
- Assortment tools identify trends, structure ranges, support product selection and compare competitor and owned assortments. · edited.com, 15 Oct 2026
- Automation
- Users can build rules to automate price changes. · edited.com, 3 Oct 2026
- Chrome extension
- EDITED describes a Chrome extension that overlays real-time product metrics and recommended actions on ecommerce sites. · edited.com, 15 Oct 2026
- Company founding
- LinkedIn lists EDITED as founded in 2009. · linkedin.com, 15 Oct 2026
- Company headquarters
- LinkedIn lists headquarters in London, England, with a primary address at 26 Hatton Garden. · linkedin.com, 15 Oct 2026
- Company legal name
- Crunchbase identifies the operating legal name as Stylescape Limited. · crunchbase.com, 15 Oct 2026
- Company ownership
- LinkedIn describes EDITED as privately held. · linkedin.com, 15 Oct 2026
- Company size
- LinkedIn lists 51–200 employees, while Crunchbase gives a 101–250 headcount range. · linkedin.com, 15 Oct 2026
- Customer module
- Customer unifies cross-channel customer data and connects segments with their profitability impact. · edited.com, 15 Oct 2026
- Dashboards
- Configurable dashboards present market metrics and can combine competitive information with a retailer’s own performance data. · edited.com, 15 Oct 2026
- Founded
- 2009 · edited.com, 28 Sept 2026
- Founders
- Crunchbase names Geoff Watts and Julia Fowler as founders. · crunchbase.com, 15 Oct 2026
- Funding disclosure
- Crunchbase shows seven funding rounds and names Hermes GPE and Delta-v Capital among investors, but masks funding amounts. · crunchbase.com, 15 Oct 2026
- Headquarters
- London, United Kingdom · edited.com, 28 Sept 2026
- Independent pricing disclosure
- Software Advice lists EDITED pricing as available upon request and shows no plan details. · softwareadvice.com, 15 Oct 2026
- Integrations
- EDITED’s Market API provides JSON data that can be connected to systems selected by the customer and visualized in BI tools such as Tableau, Looker, Power BI, and Google Data Studio. · edited.com, 3 Oct 2026
- Intended users
- EDITED presents its platform for retail teams including buyers, merchandisers, ecommerce teams, and insights teams. · edited.com, 3 Oct 2026
- Limit: adding competitors
- A G2 reviewer said adding another competitor requires configuration work. · g2.com, 15 Oct 2026
- Limit: customization and integrations
- A G2 reviewer wanted more customization and integrations and described the product as still evolving. · g2.com, 15 Oct 2026
- Market API
- The Market API provides customizable, normalized competitive data feeds with retail-specific metrics and downloadable JSON documentation. · edited.com, 15 Oct 2026
- MCP connections
- EDITED MCP can connect through an API key to Claude Code, Claude Desktop, or a customer’s own agent; EDITED also lists Cursor and GitHub Copilot as supported developer tools. · edited.com, 3 Oct 2026
Where EDITED Pricing stands on Freedom251
- Retail Intelligence#1 of 27
- Retail Pricing Software#5 of 37
- Retail Analytics#3 of 18
- Competitor Price Monitoring Software#13 of 39