First Insight InsightSUITE Pricing Analysis helps retailers and brands plan prices, promotions, and markdowns using zero-party consumer data and AI. It models pricing scenarios for core and new items in pre-season planning and in-season management. Outputs include demand curves, price elasticity, initial price optimisation, markdown planning, and in-season markdown analysis. It also estimates next-season average unit retail or selling price and supports margin roll-up estimates based on a buy plan. Brands can gather feedback through First Insight's consumer panels or send engagements to their CRM database or social channels; feedback is delivered within 24–48 hours. Pick & Price supports pricing and buying decisions, while Rate & Rank and Ask & Answer support concept ranking and consumer behaviour questions. InsightSUITE connects with PLM, pricing, allocation, and CRM systems, and offers APIs for business intelligence, PLM, 3D CAD, ERP, pricing, and CRM systems. First Insight states that it is SOC 2, GDPR, and CCPA compliant. The web-based product is paid, with pricing available on request.
Who it is for
It suits retailers and brands making product lifecycle, pricing, promotion, and markdown decisions. Teams seeking consumer feedback and margin estimates linked to a buy plan may find its listed functions relevant.
What is good
- Models pre-season and in-season pricing scenarios
- Provides price elasticity and markdown analysis
- Consumer feedback delivered within 24–48 hours
- APIs support listed business-system integrations
What to know first
- Pricing is on request
- Feedback timing is stated as 24–48 hours
Verdict
InsightSUITE Pricing Analysis combines scenario modelling, pricing outputs, and consumer feedback for retail and brand decisions. Prospective customers need to contact First Insight for pricing and to discuss fit with their processes.
Get started with First Insight InsightSUITE Pricing Analysis
- Visit the Insight Pricing product page.
- Contact First Insight to discuss pricing and access.
- Discuss how customer success professionals can fit the solution to your processes.
- Connect relevant systems such as PLM, pricing, allocation, or CRM.
Questions about First Insight InsightSUITE Pricing Analysis
How much does InsightSUITE Pricing Analysis cost?
First Insight provides pricing on request; the product page invites prospective customers to contact the company.
What does Pricing Analysis model?
It models pricing scenarios for core and new items in pre-season planning and in-season management, with outputs such as price elasticity, initial price optimization, and markdown analysis.
How can brands collect consumer feedback?
Brands can use First Insight’s consumer panels or send engagements to CRM databases or social channels. First Insight says feedback is delivered within 24–48 hours.
What systems does InsightSUITE integrate with?
It connects with PLM, pricing, allocation, and CRM systems. Its APIs also support business intelligence, 3D CAD, and ERP systems.
Which platform is available?
The product is listed for the web. First Insight also says users can access their data through its mobile app.
What compliance standards does First Insight state?
First Insight states that it is SOC 2, GDPR, and CCPA compliant.
First Insight InsightSUITE Pricing Analysis plans and pricing
All plansCompared on retail pricing software
- Elasticity analysis
- Yes
- Price recommendations
- Yes
- Discount analysis
- Yes
- Scenario modeling
- Yes
