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Cloudingo

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What Cloudingo is

Cloudingo is a no-code data quality service for finding, merging and preventing duplicate records in Salesforce and Marketo. Its matching tools handle standard and custom Salesforce objects with more than 10 styles, from exact to fuzzy. Records can be merged, converted, updated or deleted manually, in bulk or through automated jobs. User-defined rules can merge duplicates as they enter Salesforce or Marketo. Cloudingo can restore Salesforce records previously merged through the service to their original state. Its API connects Salesforce with cloud or on-premise systems through REST and SOAP, with API integration available on Enterprise. Access is provided through web and API. The service states SOC 2 Type II compliance and 256-bit SSL encryption. A 10-day trial includes 25 tokens for actions such as merging, converting or updating record groups. Licenses are billed annually per Salesforce org. Standard costs $2,500 a year, Professional $6,000 a year and Enterprise $10,000 a year. Organizations above 300,000 records pay $100 for each additional 100,000 records.

Who it suits

It suits Salesforce or Marketo teams responsible for duplicate prevention, cleanup and record governance. Organizations needing custom objects, API connections or security audits can consider the higher plans.

What it does well

  • Supports exact and fuzzy matching styles
  • Automates duplicate merging with user-defined rules
  • Can restore records merged through Cloudingo
  • Enterprise includes REST and SOAP API integration
  • Offers email support, webinars and training

What to know first

  • No free plan is available
  • 10-day trial includes only 25 action tokens
  • Licenses are billed annually per Salesforce org
  • Additional record fees apply above 300,000 records

Limits

The 10-day trial includes 25 tokens for actions such as merging, converting, or updating record groups. Standard includes one user and standard objects, Professional includes three users and up to three custom objects, and Enterprise provides eight users with unlimited custom objects and API integration.

Plans

PlanBilled and limitsPrice
EnterpriseAnnually, per Salesforce org · 8 user accounts · Unlimited custom objects · API integration · Security audit and compliance · Contract customization$10,000 a year
StandardAnnually, per Salesforce org · 1 user account · Standard objects · No custom contracts or security audits$2,500 a year
ProfessionalAnnually, per Salesforce org · 3 user accounts · Up to 3 custom objects · No custom contracts or security audits$6,000 a year

As cloudingo.com lists them, read 2 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open the Cloudingo website
  2. Start the 10-day free trial
  3. Use the web application or available API
  4. Connect Salesforce or Marketo data
  5. Define matching and duplicate-handling rules
  6. Review or run merge, conversion, update, or deletion actions

Verdict

Cloudingo combines duplicate detection, automated merging, prevention and restoration for Salesforce and Marketo data. Its annual org-based plans expand user, object, API and compliance capabilities, while trial actions are limited by tokens.

Questions

How much does Cloudingo cost?

Standard costs $2,500 a year, Professional costs $6,000 a year, and Enterprise costs $10,000 a year. Each plan is billed annually per Salesforce org.

Is there a free trial?

Yes. Cloudingo offers a 10-day free trial with 25 tokens for actions such as merging, converting, or updating record groups.

Which platforms does Cloudingo support?

Cloudingo is available on the web and through an API. Its data-cleansing tools support Salesforce and Marketo.

Does Cloudingo offer fuzzy matching and automatic merging?

Yes. Matching includes exact and fuzzy styles, and user-defined rules can merge duplicates automatically as they enter Salesforce or Marketo.

What does Enterprise add?

Enterprise includes eight user accounts, unlimited custom objects, API integration, security audit and compliance, and contract customization.

Can merged records be restored?

Cloudingo can unmerge duplicate Salesforce records that were previously merged through Cloudingo and return them to their original state.

Facts from Cloudingo's own pages

Company history
Cloudingo says it was created in 2012 after its earlier DupeCatcher tool, which was created in 2010. · cloudingo.com, 2 Oct 2026
Data restoration
Cloudingo can unmerge duplicate Salesforce records that were previously merged through Cloudingo and return them to their original state. · cloudingo.com, 2 Oct 2026
Data storage
Cloudingo says it stores field maps and data from the primary field used to establish matches, while duplicate-record details are retrieved from Salesforce in real time for review. · cloudingo.com, 2 Oct 2026
Headquarters
The company says its team and hardware are located in Dallas, Texas. · cloudingo.com, 2 Oct 2026
Integrations
Cloudingo’s API integration connects Salesforce with other cloud or on-premise systems and supports REST and SOAP; API integration is available with Enterprise. · cloudingo.com, 2 Oct 2026
License and record limit
Licenses are per Salesforce org, billed annually, and orgs with more than 300,000 total records incur a fee of $100 for each additional 100,000 records. · cloudingo.com, 2 Oct 2026
Marketo
Cloudingo describes its data cleansing and deduplication tools as supporting both Salesforce and Marketo. · cloudingo.com, 2 Oct 2026
Matching
Its deduplication tools support standard and custom objects, with more than 10 matching styles ranging from exact to fuzzy matching. · cloudingo.com, 2 Oct 2026
Purpose
Cloudingo provides no-code tools to find, merge, and prevent duplicate Salesforce records and manage data quality. · cloudingo.com, 2 Oct 2026
Real-time merging
Cloudingo can merge duplicates as they enter Salesforce or Marketo using user-defined rules. · cloudingo.com, 2 Oct 2026
Record management
Users can merge, convert, update, or delete records manually, in bulk, or through automated jobs. · cloudingo.com, 2 Oct 2026
Security
Cloudingo states that it is SOC 2 Type II compliant and protects information in the application with 256-bit SSL encryption. · cloudingo.com, 2 Oct 2026
Support
Cloudingo offers email support, a knowledge base with articles and videos, biweekly user webinars, and monthly training sessions. · cloudingo.com, 2 Oct 2026
Trial limit
The 10-day free trial includes 25 tokens for actions such as merging, converting, or updating groups of records. · cloudingo.com, 2 Oct 2026

Where Cloudingo stands on Freedom251

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