Freedom251 › Writing Style Checkers
Claritar
What Claritar is
Claritar is web-based brand voice software for agencies managing content for multiple clients. It checks drafts against saved client voices, identifies off-brand writing, and provides rewrites. To set up a voice, users paste 5–10 on-brand examples; Claritar uses them to infer tone, rules, banned words, and keywords. Drafts receive a score from 0 to 100 and an A–F grade, with separate breakdowns for voice, tone, banned words, and keywords. Per-client controls cover formal or casual, serious or playful, and target reading level. Teams can specify preferred terms, acronyms, product names, punctuation preferences, and required keywords. Review features include score gates, approve-or-return decisions, writer scorecards, and an approval audit trail. Claritar can crawl a sitemap, score pages against a saved voice, rank off-brand pages, and export an audit report. It supports multiple languages, PDF reports, and shareable links. A free plan is available; paid plans start at $19/mo.
Who it suits
Claritar suits agencies that need to manage client-specific writing guidelines and review drafts across a team. It may also suit teams auditing website pages against saved brand voices.
What it does well
- Scores drafts with voice and rule breakdowns.
- Tone controls include reading-level targets.
- Sitemap audits rank off-brand pages.
- Approval flow includes scorecards and an audit trail.
- Supports multi-language scoring and shareable reports.
What to know first
- Free plan allows one client and one seat.
- Free plan includes five analyses per month.
- Paid plans start at $19/mo.
- White-labeling is available on the Agency plan.
Limits
The Free plan is limited to 1 client, 1 seat, and 5 analyses per month. Starter allows 3 clients, 2 seats, and 50 analyses per month; site-wide audits are available on Pro up to 50 pages and on Agency up to 500 pages.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | Free forever · 1 client · 1 seat · 5 analyses / month | Free |
| Starter | per month · 3 clients · 2 seats · 50 analyses / month | $19 a month |
| Pro | per month · 10 clients · 5 seats · 300 analyses / month · site-wide audit up to 50 pages | $49 a month |
| Agency | per month · 50 clients · 25 seats · 1,000 analyses / month · site-wide audit up to 500 pages | $99 a month |
As claritar.com lists them, read 1 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Claritar website.
- Use the web editor to paste a draft, or provide a page URL or sitemap.
- Set up a client voice using 5–10 on-brand pieces.
- Choose a plan based on client, seat, analysis, and audit needs.
- Set voice rules and tone controls for the client.
Verdict
Claritar brings voice scoring, guideline enforcement, review workflows, and sitemap audits into one web product for agencies. The free plan is limited to one client, one seat, and five monthly analyses; paid plans add capacity.
Questions
Is there a free plan?
Yes. Free is $0.00 USD, billed free forever, and includes 1 client, 1 seat, and 5 analyses per month.
How much do paid plans cost?
Starter costs $19 a month, Pro costs $49 a month, and Agency costs $99 a month.
What platforms does Claritar support?
Claritar is available on the web, with a paste-in editor and page URL or sitemap input.
Can teams manage terminology and voice rules?
Yes. Claritar supports custom style guides, terminology management, and brand voice rules.
What does the Agency plan add for reports?
Claritar offers white-labeling on the Agency plan. Reports can be exported as PDFs or shared through links.
Facts from Claritar's own pages
- Approval workflow
- Claritar provides a score gate, approve-or-return review flow, writer scorecards, and an audit trail of approvals. · claritar.com, 1 Oct 2026
- Data use
- Claritar states that drafts are used only to score and rewrite content and are never sold, shared, or used for model training. · claritar.com, 1 Oct 2026
- Guideline enforcement
- Users can define preferred terms, acronyms, product names, banned words, punctuation preferences, and required keywords. · claritar.com, 1 Oct 2026
- Languages
- Claritar supports multi-language brand scoring. · claritar.com, 1 Oct 2026
- Product purpose
- Claritar is brand voice software for agencies that scores drafts against saved client voices, identifies off-brand content, and provides rewrites. · claritar.com, 1 Oct 2026
- Reports
- Claritar exports PDF reports and shareable links, with white-labeling available on the Agency plan. · claritar.com, 1 Oct 2026
- Scoring
- Claritar provides a 0-100 score and A-F grade with breakdowns for voice, tone, banned words, and keywords. · claritar.com, 1 Oct 2026
- Security
- Claritar states that content is encrypted in transit and at rest, with access scoped to team members. · claritar.com, 1 Oct 2026
- Support
- Priority support is included in the Free, Starter, Pro, and Agency plans listed on the pricing page. · claritar.com, 1 Oct 2026
- Tone controls
- Claritar offers per-client tone dials across formal or casual, serious or playful, plus a target reading level. · claritar.com, 1 Oct 2026
- Voice setup
- Users can paste 5-10 on-brand pieces for Claritar to infer tone, rules, banned words, and keywords. · claritar.com, 1 Oct 2026
- Website audits
- Claritar crawls a sitemap, scores pages against a saved voice, ranks off-brand pages, and exports one audit report. · claritar.com, 1 Oct 2026
Where Claritar stands on Freedom251
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