Bento

What Bento is

Bento is a web-based email marketing platform with email automation, audience segmentation, A/B testing, and 57 native integrations. It is made by Bento, whose headquarters are in Australia. The free plan includes the first 100 emails under Transactional Email. The Marketing Platform plan is listed at $29 a month for up to 5,000 active users. A volume tier is listed at $0.01 a month for 5,001–50,000 active users. The pricing note also describes a 30-day trial and a starting price of $29/mo. The listed platform is web, with no desktop or mobile platform stated. The plan details provide audience thresholds to consider: the Marketing Platform plan's stated scope is up to 5,000 active users, while the volume tier covers 5,001–50,000. Transactional Email's free allowance is the first 100 emails. These listed tools and plan options may be relevant to teams managing subscriber communication, particularly those looking for automation, segmentation, testing, and integrations in a web service.

Who it suits

It suits teams managing subscriber communications who want email automation, segmentation, and A/B testing in a web service. The listed user thresholds can help teams assess the plan options.

Limits

The Marketing Platform plan covers up to 5,000 active users for $29 a month. Its volume tier is listed for 5,001–50,000 active users at $0.01 a month; Transactional Email includes the first 100 emails free.

Getting started

1. Visit the Bento website.
2. Use the web platform to access the service.
3. Choose the free plan or review the 30-day trial.
4. Select a plan based on the listed active-user or email allowance.

Verdict

Bento pairs subscriber communication tools with a stated set of 57 native integrations and a free plan. Review the user thresholds and listed charges against your needs.