Bella is proactive embedded AI for managing work, personal life, and connected tools across extension, iOS, macOS, and web. Its Calendar Intelligence combines work and personal calendars, detects conflicts, helps prepare meetings, and supports scheduling. Email Intelligence handles priority triage, contextual drafting, and follow-up tracking. Meeting Intelligence provides live transcription, automatic action items, and follow-up drafts. Bella says its agentic chat can perform 67 actions, including drafting emails, preparing meetings, ordering groceries, and looking up passwords. Listed connections include Microsoft 365, Gmail, Google Calendar, Proton Mail, WhatsApp, iMessage, Amazon Alexa, Zoom, Google Meet, and Microsoft Teams. Users can build grocery lists and order through Woolworths or Coles. Actions such as sending email or placing orders require approval. Pricing starts at 99.00 USD per month billed annually for Essential, covering 1–4 seats and five connected accounts. Professional is 199.00 USD monthly billed annually, while Enterprise is 399.00 USD monthly billed annually. A free trial is available, but there is no free plan.
Who it is for
Bella suits CEOs, founders, busy parents, and chiefs of staff managing calendars, email, meetings, and connected services. It is also relevant to teams needing approval before external actions.
What is good
- Combines work and personal calendars
- Provides live meeting transcription
- Supports 67 listed actions
- Requires approval for external actions
- Offers iOS, macOS, web, and extension access
What to know first
- No free plan
- Starts at $99/user/mo billed annually
- AI inference may leave selected region
- SOC 2 Type II assessment is underway
Verdict
Bella brings calendar, email, meeting, and action management into one connected assistant. Buyers should weigh its paid plans, regional processing details, and approval controls.
Bella plans and pricing
All plansCompared on AI personal assistants
- Free plan
- No
- Action automation
- Yes
- Calendar management
- Yes
- Task management
- Yes
- Email management
- Yes
- Connected apps
- 5 apps
- Mobile apps
- Yes
- Browser extension
- Yes
