Freedom251 › AI Personal Assistants
Bella
What Bella is
Bella is proactive embedded AI for managing work, personal life, and connected tools across extension, iOS, macOS, and web. Its Calendar Intelligence combines work and personal calendars, detects conflicts, helps prepare meetings, and supports scheduling. Email Intelligence handles priority triage, contextual drafting, and follow-up tracking. Meeting Intelligence provides live transcription, automatic action items, and follow-up drafts. Bella says its agentic chat can perform 67 actions, including drafting emails, preparing meetings, ordering groceries, and looking up passwords. Listed connections include Microsoft 365, Gmail, Google Calendar, Proton Mail, WhatsApp, iMessage, Amazon Alexa, Zoom, Google Meet, and Microsoft Teams. Users can build grocery lists and order through Woolworths or Coles. Actions such as sending email or placing orders require approval. Pricing starts at $99 a month billed annually for Essential, covering 1–4 seats and five connected accounts. Professional is 199.00 USD monthly billed annually, while Enterprise is 399.00 USD monthly billed annually. A free trial is available, but there is no free plan.
Who it suits
Bella suits CEOs, founders, busy parents, and chiefs of staff managing calendars, email, meetings, and connected services. It is also relevant to teams needing approval before external actions.
What it does well
- Combines work and personal calendars
- Provides live meeting transcription
- Supports 67 listed actions
- Requires approval for external actions
- Offers iOS, macOS, web, and extension access
What to know first
- No free plan
- Starts at $99/user/mo billed annually
- AI inference may leave selected region
- SOC 2 Type II assessment is underway
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Professional | annually · 5–19 seats · 20 connected accounts | $199 a month |
| Enterprise | annually · 20+ seats · unlimited accounts · custom contract | $399 a month |
| Essential | annually · 1–4 seats · 5 connected accounts | $99 a month |
| Communication DNA | Add-on · permanently unlocked | $99, paid once |
As withbella.io lists them, read 8 Oct 2026. The maker's own page has the final word.
Verdict
Bella brings calendar, email, meeting, and action management into one connected assistant. Buyers should weigh its paid plans, regional processing details, and approval controls.
Facts from Bella's own pages
- Actions
- Bella says its agentic chat can perform 67 actions, including drafting emails, preparing meetings, ordering groceries, and looking up passwords. · withbella.io, 8 Oct 2026
- Approval controls
- Bella says actions that affect the outside world, such as sending email or placing an order, require user approval first. · withbella.io, 8 Oct 2026
- Calendar
- Calendar Intelligence combines work and personal calendars with conflict detection, meeting preparation, and scheduling. · withbella.io, 8 Oct 2026
- Compliance
- Bella says its SOC 2 Type II assessment is underway and the observation window is open. · withbella.io, 8 Oct 2026
- Data residency
- Bella says database records for Australian customers are stored in Sydney and European customers in Frankfurt, without cross-region replication; AI inference may be processed outside the selected region. · withbella.io, 8 Oct 2026
- Email Intelligence provides priority triage, contextual drafting, and follow-up tracking. · withbella.io, 8 Oct 2026
- Grocery services
- Bella says users can build shopping lists and place orders through Woolworths or Coles. · withbella.io, 8 Oct 2026
- Headquarters
- Bahrain · withbella.io, 28 Sept 2026
- Integrations
- The maker lists Microsoft 365, Gmail, Google Calendar, Proton Mail, WhatsApp, iMessage, Amazon Alexa, Zoom, Google Meet, and Microsoft Teams as connected tools. · withbella.io, 8 Oct 2026
- Intended users
- Bella identifies CEOs and founders, busy parents, and chiefs of staff among the people it is built for. · withbella.io, 8 Oct 2026
- Meetings
- Meeting Intelligence offers live transcription, automatic action items, and follow-up drafts. · withbella.io, 8 Oct 2026
- Platforms
- The maker lists Web and macOS as available, iOS in open beta, a browser extension in open beta, and Windows and Android as coming soon. · withbella.io, 8 Oct 2026
- Product
- Bella describes itself as proactive embedded AI for managing work, personal life, and connected tools. · withbella.io, 8 Oct 2026
- Security
- The trust page specifies AES-256-GCM encryption at rest and TLS 1.3 in transit, with row-level security on every database table. · withbella.io, 8 Oct 2026
- Support
- Bella offers email support and says it replies within one business day. · withbella.io, 8 Oct 2026
- Voice
- Bella’s voice activation uses a desktop hotkey by default; optional wake-word listening is disabled by default and detection happens on-device. · withbella.io, 8 Oct 2026
Where Bella stands on Freedom251
- AI Personal Assistants#32 of 54