Freedom251 › Salon Reputation Management Software
Bella
What Bella is
Bella is a web-based operating app for salons and multi-location operators. Its scope includes review handling, internal customer recovery, SMS booking, missed-call voice booking, capacity campaigns, QBO review, Google Ads planning, Lookbook, and compliance workflows. Its review process keeps 1–3 star feedback internal for manager recovery and directs 4–5 star guests to the location's Google review page. Joanna answers missed calls, gathers booking details, sends confirmations, and can route guests to staff. Anna Jo provides booking help, confirmations, review links, recovery messages, and text follow-up without requiring guests to log in. Joanna books directly into Zenoti or SalonUltimate. Bella says Lookbook uses OpenAI zero-data-retention processing, deletes selfies within 24 hours, and provides BIPA-compliant disclosure for Illinois residents. Plans are priced per location, without per-stylist seat fees. The Reviews Only plan costs $39 a month for one location and 200 SMS per month; Bella also offers a 14-day trial. Usage alerts begin at 100%, pause at 150% pending approval, and cap at 200%.
Who it suits
Bella is aimed at salons and operators managing multiple locations who want review, recovery, booking, and compliance workflows in one web app. Its plans are priced per location, so operators should check the location and usage limits for the tier they need.
What it does well
- Routes low ratings internally for manager recovery
- Joanna books into Zenoti or SalonUltimate
- SMS follow-up does not require guest login
- Lookbook deletes selfies within 24 hours
What to know first
- No free plan
- Reviews Only is limited to one location and 200 SMS monthly
- Usage pauses at 150% pending approval and caps at 200%
Limits
Reviews Only includes one location and 200 SMS/mo. Bella notifies customers at 100% usage, pauses at 150% to request approval, and hard-caps usage at 200%.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Anna Jo Starter | $129/mo · 1 location · 1,000 SMS/mo | $129 a month |
| Enterprise | $1,299/mo · Managed implementation · Custom workflow review | $1,299 a month |
| Customer Recovery | $149/mo; $1,490/yr (save $298) · Up to 3 locations · 1,500 SMS/mo | $149 a month |
| Pro | $299/mo; $2,990/yr (save $598) · Up to 5 locations · 3,000 SMS/mo · 60 voice min | $299 a month |
| Reviews Only | $39/mo; $390/yr (save $78) · 1 location · 200 SMS/mo | $39 a month |
| Joanna AI Voice + Anna Jo SMS | $399/mo · 500 voice minutes/mo · 1,000 SMS/mo | $399 a month |
| Joanna AI Voice — Heavy | $599/mo · 1,500 voice minutes/mo · 2,000 booking SMS/mo | $599 a month |
| Studio | $599/mo; $5,990/yr (save $1,198) · Up to 10 locations · 10,000 SMS/mo · 240 voice min | $599 a month |
The first 8 of 10 plans, as bella.salon lists them, read 8 Oct 2026. The maker's own page has the final word. Every plan
Getting started
- Visit https://www.bella.salon/.
- Choose a plan based on the listed location, SMS and voice allowances.
- Use the 14-day trial to try Bella.
- Use the web app for salon workflows.
Verdict
Bella brings reputation workflows and booking assistance together for salon operations, including voice and SMS options. Compare plan limits and per-location costs with the workflows needed; the listed Reviews Only plan starts at $39 a month.
Questions
How much does Bella cost?
Reviews Only starts at $39/mo. Other listed plans range up to Enterprise at $1,299/mo; annual billing saves two months on plans with annual prices shown.
Does Bella have a free plan or trial?
Bella has no free plan. It offers a 14-day trial.
Which platforms does Bella support?
Bella is available on the web.
Which booking systems does Joanna use?
Joanna books directly into Zenoti or SalonUltimate.
What happens to reviews in Bella?
Feedback rated 1–3 stars stays internal for manager recovery; 4–5 star guests are sent to the location’s Google review page.
Who made Bella?
Bella says it was built by operators of five salons across Louisiana, Mississippi and Texas.
Facts from Bella's own pages
- Audience
- Bella says it is built for salons and multi-location operators. · bella.salon, 8 Oct 2026
- Billing model
- Bella says plans are priced per location with no per-stylist seat fees, and annual billing saves two months. · bella.salon, 8 Oct 2026
- Headquarters
- Slidell, Louisiana, United States · bella.salon, 23 Sept 2026
- Integrations
- The pricing page says Joanna books directly into Zenoti or SalonUltimate; it also lists QBO handoff, Plaid-ready controls, and Google Ads visibility and attribution. · bella.salon, 8 Oct 2026
- Lookbook privacy
- Bella says Lookbook uses OpenAI zero-data-retention processing, deletes selfies within 24 hours, and provides BIPA-compliant disclosure for Illinois residents. · bella.salon, 8 Oct 2026
- Maker background
- Bella says it was built by operators of five salons across Louisiana, Mississippi, and Texas. · bella.salon, 8 Oct 2026
- Product
- Bella describes itself as a tenant-ready salon operating app for reviews, internal recovery, SMS booking, missed-call voice AI, capacity campaigns, QBO review, Google Ads planning, Lookbook, and compliance workflows. · bella.salon, 8 Oct 2026
- Review routing
- Bella keeps 1–3 star feedback internal for manager recovery and sends 4–5 star guests to the location’s Google review page. · bella.salon, 8 Oct 2026
- SMS booking
- Anna Jo provides booking help, confirmations, review links, recovery messages, and follow-up by text without requiring guests to log in. · bella.salon, 8 Oct 2026
- SMS safeguards
- The pricing page describes TCPA-compliant SMS infrastructure, while Joanna’s listed opt-out handling follows CTIA and TCPA. · bella.salon, 8 Oct 2026
- Support
- The home page lists community support for Reviews Only and business-hours support for Reputation Pro and Customer Recovery. · bella.salon, 8 Oct 2026
- Tenant data
- Bella lists multi-tenant data isolation among the features shared across every tier. · bella.salon, 8 Oct 2026
- Usage limits
- Bella says it notifies customers at 100% usage, pauses at 150% to request approval, and hard-caps at 200%. · bella.salon, 8 Oct 2026
- Voice booking
- Joanna answers missed calls, collects booking details, sends confirmations, and routes guests to staff when a human should step in. · bella.salon, 8 Oct 2026