Freedom251 › Performance Management Software
Axon Perform
What Axon Perform is
Axon Perform connects sports performance data for elite sport organisations and provides reporting with AI-assisted analysis. Performance feeds are centralised in a dedicated Snowflake data warehouse managed by Axon. Axon HQ is a web platform for athlete management, medical and availability information, file uploads, and reporting, while Axon Pulse is a mobile app for wellness check-ins and wearable data collection. Ask Axon links Claude, Gemini, and ChatGPT to the warehouse through MCP for plain-English questions and repeatable workflows, using more than 2,000 predefined measures and definitions. Listed data sources include Catapult, VALD, Opta, OVAL, Wyscout, STATSports, Garmin, WHOOP, Apple Health, TeamBuildr, WattBike, and GymAware. Reports cover matches, training, and opposition analysis through Power BI, with team KPIs and branding. Axon states that queries return only required results while the full dataset remains in Snowflake. A three-month free trial is listed; ongoing pricing is custom.
Who it suits
It is aimed at professional clubs, national programmes, and other rugby, football, and team-sport organisations. Teams needing centralised performance data, athlete management, and configurable reporting may find it suitable.
What it does well
- Dedicated Snowflake data warehouse
- AI queries through MCP
- More than 2,000 predefined measures
- Power BI reports with branding
- Three months free trial
What to know first
- Pricing depends on custom scope
- Power BI Desktop is Windows only
- Full product is designed for elite sport organisations
- Reports rely on listed integrations
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Full Axon Perform trial | Three months free · Full access; GPS + force sensors; dedicated Snowflake warehouse; no setup cost | Free |
| Axon Perform (custom pricing) | Pricing depends on build scope, sports, data sources and report types; no fixed price list | On request |
As axonperform.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Verdict
Axon Perform combines managed sports data, athlete tools, reporting, and AI-assisted queries. Buyers should review custom scope, connected sources, and the Windows-only Power BI Desktop requirement.
Facts from Axon Perform's own pages
- AI features
- Ask Axon connects AI tools including Claude, Gemini and ChatGPT to the Axon warehouse through MCP for plain English queries and repeatable workflows. · axonperform.com, 4 Oct 2026
- Axon HQ
- Axon HQ is a web platform for athlete management, medical and availability information, file uploads and reporting. · axonperform.com, 4 Oct 2026
- Data warehouse
- The platform centralises performance feeds in a dedicated Snowflake data warehouse managed by Axon. · axonperform.com, 4 Oct 2026
- Headquarters
- New Zealand and the UK · axonperform.com, 28 Sept 2026
- Integrations
- The maker lists Catapult, VALD, Opta, OVAL, Wyscout, STATSports, Garmin, WHOOP, Apple Health, TeamBuildr, WattBike and GymAware among connected sources. · axonperform.com, 4 Oct 2026
- Limits
- Power BI Desktop is Windows only, while reports can be viewed in a browser on Mac, tablet or mobile. · axonperform.com, 4 Oct 2026
- Measures
- The Ask Axon MCP contains over 2,000 predefined measures and definitions. · axonperform.com, 4 Oct 2026
- Mobile app
- Axon Pulse is an athlete facing mobile app for wellness check ins and wearable data collection. · axonperform.com, 4 Oct 2026
- Privacy compliance
- Axon states that it complies with the New Zealand Privacy Act 2020, UK GDPR and Data Protection Act 2018, EU GDPR, and CCPA where applicable. · axonperform.com, 4 Oct 2026
- Purpose
- Axon Perform connects sports performance data and provides reporting and AI assisted analysis for elite sport organisations. · axonperform.com, 4 Oct 2026
- Reporting
- Reports include match reports, training summaries and opposition analysis, are delivered through Power BI, and can be configured to team KPIs and branding. · axonperform.com, 4 Oct 2026
- Security
- Axon says AI queries run on the Snowflake warehouse and return only the required result while the full dataset stays in the warehouse. · axonperform.com, 4 Oct 2026
- Support and setup
- Axon handles technical setup during onboarding and provides ongoing support; its guided trial setup is described as taking two hours. · axonperform.com, 4 Oct 2026
- Who it serves
- Axon says it supports rugby union, rugby league, football and other team sports, and is built for organisations from professional clubs to national programmes. · axonperform.com, 4 Oct 2026
Where Axon Perform stands on Freedom251
- Performance Management Software#14 of 69