Apunto

Apunto is a cloud TMS/ERP for freight forwarders, cargo agents, and logistics operators. It is best suited to teams that want freight workflows, Mexican tax invoicing, and profitability analysis in one system. Its broad operational scope is appealing, but beta tracking and custom pricing make it worth evaluating carefully before committing.

Overview

Apunto is designed to cover the freight operation from sales through shipment execution, with booking management, document management, customs workflows, and carrier rate management. Its cloud-based model needs no local installation or customer-owned servers, so teams can access it anywhere with an internet connection. That suits distributed operations, though the product is web-only.

For Mexican businesses, native CFDI 4.0 stamping with the customer’s CSD, Carta Porte 3.1, payment complements, and credit notes bring important invoicing tasks into the same system. The product was founded in 2024 in Monterrey, Nuevo León, and identifies Jesús Aragón as CEO and founder.

Key features

Profitability and workflow

Profit Tracker provides real-time operation metrics, customer- and route-level profitability analysis, and automatic alerts for low-margin shipments. Those tools can help operators spot unprofitable work before it becomes a pattern. Apunto also offers workflows that automate repetitive tasks and adapt to the customer’s way of working, a useful promise for teams whose processes do not fit a rigid template.

Tracking, invoicing, and integrations

Apunto Tracking can look up a B/L, booking, container, or air waybill and show route, status, and position when available. It is marked beta, so teams that depend on tracking should treat it as an area to assess rather than a settled strength.

The integrations page lists Facturama, Actiun, Alegra, CONTPAQi, Shipsgo, SeaRates, Pipedrive, HubSpot, EFEX, and COBA. Apunto also describes an integrated AI assistant that can use operation, service, and quote context. Its remote MCP server lets connected assistants access those records under platform permissions; this keeps access tied to the platform’s permissions, but the value depends on whether a team uses connected assistants.

Pricing

Apunto uses a personalized account with custom pricing. There is no single listed price; prospective customers must contact an adviser for a quote. That approach may suit freight operations whose needs vary, but it makes budget comparison difficult before a sales conversation.

No cheaper self-serve tier or published seat, quota, or trial terms are provided. Teams should weigh the customized account against their expected scope and costs when requesting a quote.

Platforms

Apunto is web-based and fully cloud-based, with access from anywhere with an internet connection and no local installation or customer-owned servers. No mobile or desktop app platform is identified, so teams needing a dedicated native app should consider other options.

Who it's for

Apunto is aimed at freight forwarders, cargo agents, and logistics operators. The maker says it is especially useful for forwarders with 10 or more people, while also scaling to smaller teams. Its combination of shipment operations, Mexican invoicing, and profit analysis is most compelling for businesses that want those functions together; teams seeking a published, predictable price or mature tracking should look elsewhere.

For a broader category comparison, see Freight Forwarding Software.

Pros and cons

• Broad operational coverage: booking, documents, customs workflows, carrier rates, invoicing, and profitability analysis span key freight tasks.
• Useful margin controls: customer- and route-level analysis plus low-margin alerts can help teams identify weak shipments.
• Mexico-specific invoicing: CFDI 4.0, Carta Porte 3.1, payment complements, and credit notes address local invoicing needs.
• Tracking is beta: teams relying on shipment visibility should evaluate this capability with care.
• Custom pricing: a quote is required, making early cost comparisons less straightforward.
• Web-only: no dedicated mobile or desktop platform is identified.

Alternatives

• NewageNXT is another paid option, with Android, iOS, web, and API platforms.
• CargoEZ offers paid customized pricing based on selected modules and shipment volume, with monthly, quarterly, half-yearly, or annual billing terms depending on the quote. Consider it when those billing intervals or module-based pricing suit your purchasing needs.
• Scope is a paid macOS and Windows option whose price varies by usage, with adjustable users and modules; it may suit teams that want to tune those elements.
• StorenShipFast is a paid Android and web product developed by ANGLER Technologies India Pvt Ltd.
• Descartes OneView Forwarder Enterprise is a paid web product priced by quote request.
• FreightSuite offers a custom plan scoped to the capabilities an operation needs.

Verdict

Apunto is a strong candidate for freight forwarders and logistics operators—particularly teams of 10 or more—that want cloud-based operations, Mexican invoicing, and practical profit analysis in one system. Choose it for that breadth and its adaptable workflows; look elsewhere if you need mature tracking, a native mobile app, or a price you can compare without requesting a quote.