AdsWizz Audio Marketplace is a digital exchange where audio publishers and advertisers buy and sell advertising across streaming and podcast content. Advertisers can purchase inventory from multiple podcast publishers in a single deal, while publishers and podcasters can offer audio advertising inventory. AdsWizz describes the podcast marketplace as brand safe and says it reaches over 255 million monthly global unique listeners. Advertisers can target by behaviors and intents, geography and points of interest, genre and playlist, demographics, language, and time of day. The marketplace brings local and global content together and is presented for publishers, podcasters, advertisers, agencies, trading desks, and ad networks. AdsWizz lists publisher tools for frequency capping, competitive separation, ad sequencing, and real-time analytics. Its Podcast Contextual Targeting solution analyzes audio content to support targeting by show, episode, or publication date. The company provides publishing, advertising, podcasting, and analytics solutions for digital audio. It says it launched a global digital audio marketplace in 2012 and a programmatic podcast marketplace in 2016. AdsWizz was founded in 2008 and is headquartered in San Mateo, California. The marketplace is web-based, and pricing is available on request.
Who it is for
The Marketplace suits advertisers looking to buy streaming or podcast ad inventory from multiple publishers and target audiences by several listed attributes. Publishers and podcasters can use it to sell inventory, with listed tools for managing ad frequency, separation, sequencing, and analytics.
What is good
- Buy podcast inventory from multiple publishers in one deal.
- Targets include geography, demographics, language, and time of day.
- Includes publisher controls for frequency capping and ad sequencing.
- AdsWizz states a reach of over 255 million monthly global unique listeners.
- Offers contextual targeting by show, episode, or publication date.
What to know first
- Pricing is available on request.
- The product is listed for web.
Verdict
Choose AdsWizz Audio Marketplace if you buy or sell streaming and podcast ad inventory and need access to multiple publishers, audience targeting, or publisher controls. Look elsewhere if you need a listed price before engaging with the company or a platform beyond web.
Get started with AdsWizz Audio Marketplace
- Visit the AdsWizz Audio Marketplace website.
- Request pricing for the paid marketplace.
- Use the marketplace as an advertiser to buy inventory or as a publisher to sell it.
Questions about AdsWizz Audio Marketplace
How much does AdsWizz Audio Marketplace cost?
The marketplace is paid, with pricing available on request.
What platform is it available on?
AdsWizz Audio Marketplace is listed as web-based.
Who can use the marketplace?
AdsWizz presents it for publishers, podcasters, advertisers, agencies, trading desks, and ad networks.
What audience targeting is available?
Advertisers can target by behaviors and intents, geography and points of interest, genre and playlist, demographics, language, and time of day. Contextual targeting can be based on show, episode, or publication date.
Can advertisers buy from several podcast publishers at once?
Yes. AdsWizz says advertisers can purchase inventory from multiple podcast publishers in a single deal.
What tools does it list for publishers?
AdsWizz lists frequency capping, competitive separation, ad sequencing, and real-time analytics.
Compared on podcast advertising platforms
- Advertiser marketplace
- Yes
- Publisher sales tools
- Yes
- Targeting level
- advanced
