Gumball is a web platform that connects advertisers with creators selling host-read podcast and YouTube ads. Advertisers can browse creators by genre, audience profile, and air date, with pricing and available inventory displayed for discovery. They can set up campaigns online, manage campaign details, scripts, coupon codes, and airchecks, then check out by credit card. A dedicated sales team is also available to help advertisers, and Gumball’s Success Team supports campaign delivery. Creators can manage schedules, blackout dates, placements, CPMs, campaign materials, and payment details. Gumshoe tracks podcast audio impressions using prefix and pixel URLs and measures verified YouTube views through a YouTube API integration. Creators can review airchecks, and the YouTube connection requests read-only access to channel analytics and basic channel information. Direct deposits use Stripe, with one payee per setup. Embedded ads are supported on Art19, Megaphone, Omny Studio, Simplecast Enterprise, SoundStack, Spreaker except Prime Network, and Transistor; Transistor is supported for embedded ads only. Gumball launched in 2020, is associated with New York and Los Angeles, and identifies Headgum, Inc. as its company. It is a paid service available on the web.
Who it is for
Gumball suits advertisers planning host-read podcast or YouTube campaigns and creators managing ad placements, campaign materials, and payments. Podcast applicants need at least 20,000 downloads per episode within the first 30 days to join.
What is good
- Advertisers can filter creators by genre, audience profile, and air date.
- Campaign setup supports scripts, coupon codes, and aircheck management.
- Creators can manage schedules, blackout dates, placements, and CPMs.
- Gumshoe tracks podcast impressions and verified YouTube views.
- Creators can arrange direct deposits through Stripe.
What to know first
- Podcast applicants need at least 20,000 downloads per episode within 30 days.
- Stripe payment setup accommodates one payee per setup.
- Embedded ads require one of the supported hosting platforms.
- Transistor is supported for embedded ads only.
Verdict
Choose Gumball if you need a web marketplace for host-read podcast or YouTube ads, with campaign management and delivery tracking for advertisers and creators. Creators should check the podcast eligibility threshold and supported hosting platforms, while advertisers should consider whether the available creator targeting and engagement measurement fit their campaign needs.
Get started with Gumball
- Visit gumball.fm and use the web platform.
- Advertisers can set up a campaign online or work with the dedicated sales team.
- Advertisers can check out with a credit card.
- Podcast creators applying to join need at least 20,000 downloads per episode within the first 30 days.
- Creators can set up direct deposits through the Stripe-powered vendor form.
Limits to know first
Podcast applicants must have at least 20,000 downloads per episode within the first 30 days. Creator payment setup allows one payee, and embedded ads are limited to supported hosting platforms; Transistor is supported for embedded ads only.
Questions about Gumball
Is Gumball free?
Gumball has a paid pricing model.
What platforms does Gumball support?
Web is its listed platform. Its embedded ad hosting support includes Art19, Megaphone, Omny Studio, Simplecast Enterprise, SoundStack, Spreaker except Prime Network, and Transistor for embedded ads only.
How do creators receive payments?
Creators can set up direct deposits through a Stripe-powered vendor form. Gumball accommodates one payee per setup.
What is the podcast creator eligibility requirement?
Podcast applicants need at least 20,000 downloads per episode within the first 30 days.
What company is behind Gumball?
Gumball identifies Headgum, Inc. as the company.
What kinds of ads does Gumball support?
Its listed formats include host-read, dynamic, embedded, and live-read ads. Dynamic ad insertion is available.
Compared on podcast advertising platforms
- Advertiser marketplace
- Yes
- Publisher sales tools
- Yes
- Dynamic ad insertion
- Yes
- Targeting level
- advanced
- Measurement level
- engagement
- Ad formats
- host-read, dynamic, embedded, live read
- Campaign workflow
- hybrid
