Freedom251 › Digital Audio Advertising Software
Gumball
What Gumball is
Gumball is a web platform that connects advertisers with creators selling host-read podcast and YouTube ads. Advertisers can browse creators by genre, audience profile, and air date, with pricing and available inventory displayed for discovery. They can set up campaigns online, manage campaign details, scripts, coupon codes, and airchecks, then check out by credit card. A dedicated sales team is also available to help advertisers, and Gumball’s Success Team supports campaign delivery.
Creators can manage schedules, blackout dates, placements, CPMs, campaign materials, and payment details. Gumshoe tracks podcast audio impressions using prefix and pixel URLs and measures verified YouTube views through a YouTube API integration. Creators can review airchecks, and the YouTube connection requests read-only access to channel analytics and basic channel information. Direct deposits use Stripe, with one payee per setup. Embedded ads are supported on Art19, Megaphone, Omny Studio, Simplecast Enterprise, SoundStack, Spreaker except Prime Network, and Transistor; Transistor is supported for embedded ads only. Gumball launched in 2020, is associated with New York and Los Angeles, and identifies Headgum, Inc. as its company. It is a paid service available on the web.
Who it suits
Gumball suits advertisers planning host-read podcast or YouTube campaigns and creators managing ad placements, campaign materials, and payments. Podcast applicants need at least 20,000 downloads per episode within the first 30 days to join.
What it does well
- Advertisers can filter creators by genre, audience profile, and air date.
- Campaign setup supports scripts, coupon codes, and aircheck management.
- Creators can manage schedules, blackout dates, placements, and CPMs.
- Gumshoe tracks podcast impressions and verified YouTube views.
- Creators can arrange direct deposits through Stripe.
What to know first
- Podcast applicants need at least 20,000 downloads per episode within 30 days.
- Stripe payment setup accommodates one payee per setup.
- Embedded ads require one of the supported hosting platforms.
- Transistor is supported for embedded ads only.
Limits
Podcast applicants must have at least 20,000 downloads per episode within the first 30 days. Creator payment setup allows one payee, and embedded ads are limited to supported hosting platforms; Transistor is supported for embedded ads only.
Getting started
- Visit gumball.fm and use the web platform.
- Advertisers can set up a campaign online or work with the dedicated sales team.
- Advertisers can check out with a credit card.
- Podcast creators applying to join need at least 20,000 downloads per episode within the first 30 days.
- Creators can set up direct deposits through the Stripe-powered vendor form.
Verdict
Choose Gumball if you need a web marketplace for host-read podcast or YouTube ads, with campaign management and delivery tracking for advertisers and creators. Creators should check the podcast eligibility threshold and supported hosting platforms, while advertisers should consider whether the available creator targeting and engagement measurement fit their campaign needs.
Questions
Is Gumball free?
Gumball has a paid pricing model.
What platforms does Gumball support?
Web is its listed platform. Its embedded ad hosting support includes Art19, Megaphone, Omny Studio, Simplecast Enterprise, SoundStack, Spreaker except Prime Network, and Transistor for embedded ads only.
How do creators receive payments?
Creators can set up direct deposits through a Stripe-powered vendor form. Gumball accommodates one payee per setup.
What is the podcast creator eligibility requirement?
Podcast applicants need at least 20,000 downloads per episode within the first 30 days.
What company is behind Gumball?
Gumball identifies Headgum, Inc. as the company.
What kinds of ads does Gumball support?
Its listed formats include host-read, dynamic, embedded, and live-read ads. Dynamic ad insertion is available.
Facts from Gumball's own pages
- Ad delivery tracking
- Gumshoe tracks ad impressions and campaign delivery, and creators can review airchecks. · gumball.fm, 7 Oct 2026
- Advertiser checkout
- Advertisers can set up campaigns online and check out with a credit card. · gumball.fm, 7 Oct 2026
- Advertiser discovery
- Advertisers can filter creators by genre, audience profile, and air date, with pricing and inventory shown transparently. · gumball.fm, 7 Oct 2026
- Advertiser support
- Advertisers can work with a dedicated sales team, and Gumball says its Success Team helps ensure campaign delivery. · gumball.fm, 7 Oct 2026
- Campaign management
- Advertisers can manage campaign details, scripts, coupon codes, and airchecks in Gumball. · gumball.fm, 7 Oct 2026
- Campaign setup
- Advertisers can set up campaigns online or get help from a dedicated sales team, and check out with a credit card. · gumball.fm, 7 Oct 2026
- Company
- The site identifies Headgum, Inc. as the company; a Gumball announcement says the platform launched in 2020. · gumball.fm, 7 Oct 2026
- Creator campaign tools
- Creators can manage their broadcast schedule, blackout dates, ad placements, CPMs, scripts, coupon codes, and airchecks in one place. · gumball.fm, 7 Oct 2026
- Creator eligibility
- Gumball’s join form requires at least 20,000 downloads per episode within the first 30 days for podcast applicants. · gumball.fm, 7 Oct 2026
- Creator tools
- Creators can manage schedules, blackout dates, ad placements, CPMs, campaign materials, and payment details. · gumball.fm, 7 Oct 2026
- Delivery tracking
- Gumshoe tracks podcast audio impressions using prefix and pixel URLs and measures YouTube verified views through a YouTube API integration. · gumball.fm, 7 Oct 2026
- Founded
- 2020 · gumball.fm, 28 Sept 2026
- Headquarters
- New York and Los Angeles · gumball.fm, 28 Sept 2026
- Hosting requirements
- Gumball says it currently supports Art19, Megaphone, Omny Studio, Simplecast Enterprise, SoundStack, Spreaker except Prime Network, and Transistor for embedded ads only. · gumball.fm, 7 Oct 2026
- Listener privacy
- Gumshoe says it does not use cookies to follow listeners, hashes creator impression IP addresses, and deletes them after a year. · gumball.fm, 7 Oct 2026
- Payments
- Creators can track payments and set up direct deposit through Stripe; the help page says Stripe can accommodate one payee per setup. · gumball.fm, 7 Oct 2026
- Payment setup
- Creator direct deposits are set up through a Stripe-powered vendor form, and Gumball currently accommodates one payee per setup. · gumball.fm, 7 Oct 2026
- Privacy
- Gumball’s privacy policy says its services collect personal and usage information and describes sharing data with service providers and analytics providers. · gumball.fm, 7 Oct 2026
- Privacy and security
- Headgum's privacy policy says it takes reasonable and appropriate security measures and that personal information may be transferred to or stored in the United States. · gumball.fm, 7 Oct 2026
- Support
- Gumball directs users to its Help Center and lists [email protected] for support questions. · gumball.fm, 7 Oct 2026
- What it does
- Gumball connects advertisers with creators to buy and sell host-read podcast and YouTube ads. · gumball.fm, 7 Oct 2026
- YouTube data access
- Gumball says its YouTube API integration requests read-only access to channel analytics and basic channel information. · gumball.fm, 7 Oct 2026
- YouTube integration
- Gumball’s YouTube integration keeps channel and video data up to date for creators. · gumball.fm, 7 Oct 2026
Where Gumball stands on Freedom251
- Digital Audio Advertising Software#8 of 17
- Podcast Advertising Platforms#18 of 24