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How to find your Amazon About You profile
Amazon announced these navigation steps on May 13, 2026. Interface labels and routes can change, so the exact wording may differ by app version or account.
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In the Amazon Shopping app
- Open the Amazon Shopping app and tap Me.
- Tap your name.
- Tap About You.
On desktop
- Hover over your name above Account & Lists.
- Open your name or choose Who’s shopping?.
- Choose the profile you want to view, then select About You.
If you cannot find it
Look in your account, profile, or shopping-preferences area. Fast Company reported an alternate route: Account → Account settings → Shopping preferences → Manage your information under About You. Amazon’s own announced route is the app or profile menu; the alternate labels may vary.
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Amazon introduced About You on May 13, 2026 as a place for customers to see and manage personal details used to personalize shopping recommendations. The company says recommendations can draw on purchase history, conversations with Alexa for Shopping, product reviews, Lists, and searches. Amazon Staff described its rationale as: “Understanding your preferences is fundamental to providing you with high-quality, relevant recommendations.” That explains Amazon’s stated purpose; it does not establish that any particular inference is correct.
#1 Best Overall
- Your favorite music and content – Play music, audiobooks, and podcasts from Amazon Music, Apple Music, Spotify and others or via Bluetooth throughout your home.
- Alexa is happy to help – Ask Alexa for weather updates and to set hands-free timers, get answers to your questions and even hear jokes. Need a few extra minutes in the morning? Just tap your Echo Dot to snooze your alarm.
- Keep your home comfortable – Control compatible smart home devices with your voice and routines triggered by built-in motion or indoor temperature sensors. Create routines to automatically turn on lights when you walk into a room, or start a fan if the inside temperature goes above your comfort zone.
- Do more with device pairing – Fill your home with music using compatible Echo devices in different rooms, or create a home theatre system with Fire TV.
- Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
Amazon’s examples include suggesting cat treats after learning about a cat’s food preferences, related gardening items after seeds or tools are added to a List, and other non-dairy products based on regular non-dairy milk purchases. These are examples of the company’s explanation, not a guarantee that every signal produces the same result for every customer.
Think of the profile as a set of personalization details, not a completed questionnaire or verified biography. Amazon says the page consolidates controls previously available through recommendation preferences or browsing-history editing.
Rank #2
- Your favorite music and content – Play music, audiobooks, and podcasts from Amazon Music, Apple Music, Spotify and others or via Bluetooth throughout your home.
- Alexa is happy to help – Ask Alexa for weather updates and to set hands-free timers, get answers to your questions and even hear jokes. Need a few extra minutes in the morning? Just tap your Echo Dot to snooze your alarm.
- Keep your home comfortable – Control compatible smart home devices with your voice and routines triggered by built-in motion or indoor temperature sensors. Create routines to automatically turn on lights when you walk into a room, or start a fan if the inside temperature goes above your comfort zone.
- Do more with device pairing – Fill your home with music using compatible Echo devices in different rooms, or create a home theatre system with Fire TV.
- Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
Why shoppers say Amazon is “roasting” them
Fast Company reported on October 6, 2026 that screenshots shared on social media showed observations some shoppers found unusually personal, touching on bodies, relationships, purchases, and habits. The article attributed examples to individual accounts, including a Threads user named Megan Montgomery. They are reported screenshots, not evidence that Amazon verified the observations, that they are true, or that other customers see the same thing.
Amazon says customers can give feedback on specific details, update them, or remove details they do not want used for personalization. After opening About You, review entries individually and use the available controls on the details you want to change or remove.
Rank #3
- Meet Echo Dot Max: Experience rich room-filling sound that automatically adapts to your space and fine-tunes playback. Features a built-in smart home hub and Omnisense technology for highly personalized experiences.
- Music to your ears: With nearly 3x the bass versus Echo Dot (2022 release), it fits beautifully in any space, delivering your personal sound stage with deep bass and enhanced clarity. Listen to streaming services, such as Amazon Music, Apple Music, Spotify, and SiriusXM. Encore!
- Do more with device pairing: Connect compatible Echo smart speakers and smart displays in different rooms, or pair with a second Echo Dot Max to enjoy even richer sound
- Simple smart home control: Set routines, pair and control lights, locks, and thousands of smart home devices that work with Alexa without needing a separate smart home hub. With Omnisense technology, you can activate routines via temperature or presence detection.
- Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot Max doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
Can you turn About You off?
Fast Company reported on October 6, 2026 that shoppers could edit or delete profile details but could not directly opt out of the About You feature. That is a dated report, not a timeless statement of Amazon’s controls. Check the options currently shown in your account; removing a detail is not the same as disabling the feature.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.What the profile can tell you
About You gives customers a way to inspect the personal details Amazon says it uses for shopping personalization. Neither Amazon’s announcement nor Fast Company’s report establishes how each individual entry was generated or whether it accurately describes a shopper. If a detail seems wrong or too personal, use the page’s feedback, update, or removal controls rather than treating it as a verified fact.
Quick Recap
Best Value
- MEET ECHO SPOT - A sleek smart alarm clock with Alexa and big vibrant sound. Ready to help you wake up, wind down, and so much more.
- CUSTOMIZABLE SMART CLOCK - See time, weather, and song titles at a glance, control smart home devices, and more. Personalize your display with your favorite clock face and fun colors.
- BIG VIBRANT SOUND - Enjoy rich sound with clear vocals and deep bass. Just ask Alexa to play music, podcasts, and audiobooks. See song titles and touch to control your music.
- EASE INTO THE DAY - Set up an Alexa routine that gently wakes you with music and gradual light. Glance at the time, check reminders, or ask Alexa for weather updates.
- KEEP YOUR HOME COMFORTABLE - Control compatible smart home devices. Just ask Alexa to turn on lights or touch the screen to dim. Create routines that use motion detection to turn down the thermostat as you head out or open the blinds when you walk into a room.
Rank #4
- Your favorite music and content – Play music, audiobooks, and podcasts from Amazon Music, Apple Music, Spotify and others or via Bluetooth throughout your home.
- Alexa is happy to help – Ask Alexa for weather updates and to set hands-free timers, get answers to your questions and even hear jokes. Need a few extra minutes in the morning? Just tap your Echo Dot to snooze your alarm.
- Keep your home comfortable – Control compatible smart home devices with your voice and routines triggered by built-in motion or indoor temperature sensors. Create routines to automatically turn on lights when you walk into a room, or start a fan if the inside temperature goes above your comfort zone.
- Do more with device pairing – Fill your home with music using compatible Echo devices in different rooms, or create a home theatre system with Fire TV.
- Say goodbye to drop-offs and buffering - With eero Built-in, Echo Dot doubles as a mesh wifi extender, adding up to 1,000 sq. ft. of wifi coverage to your existing eero network.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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