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The October 2026 deal evidence does not support a $74 AirPods 4 price. On October 5, TechRadar reported Walmart selling the standard AirPods 4 for $79, with the sale scheduled through October 11. Amazon’s standard-model price is less certain: an October 6 NBC Select search excerpt showed $89, but the opened article no longer displayed that offer. Check both retailers’ live listings before buying.
What the October deal reports show
The title’s $74 figure is not verified for the October 2026 Prime Day event. It appears in a December 2025 Walmart community deal post, which is historical and does not establish the current price.
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| Retailer or reference | Reported price | What the source establishes |
|---|---|---|
| Walmart | $79 | TechRadar reported this price on October 5, 2026, against a stated former price of $129.99; the report said the sale was scheduled to run through October 11. |
| Amazon | $89 | NBC Select’s October 6 search-result excerpt showed this price for standard AirPods 4. The opened, updated article no longer displayed the offer, so it is not a confirmed live price. |
| Apple U.S. listed price | $129 | Apple’s product page listed this price for standard AirPods 4. It is a manufacturer-listed price, not a guarantee of current retailer pricing. |
These are dated reports, not a live price check. Offers, stock, seller, and eligibility can change quickly; the available reporting does not establish a reliable price at the exact time you read this.
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How to compare Walmart and Amazon listings
Make sure both listings are for the same product before judging whether Amazon has matched Walmart. Apple sells standard AirPods 4 and a separate AirPods 4 with Active Noise Cancellation (ANC) model. A lower price for the standard model is not directly comparable to a listing for the ANC version.
#1 Best Overall
Apple AirPods 4 Wireless Earbuds with Active Noise Cancellation | Bluetooth Headphones, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case, Wireless Charging, H2 Chip
- REBUILT FOR COMFORT — AirPods 4 have been redesigned for exceptional all-day comfort and greater stability. With a refined contour, shorter stem, and quick-press controls for music or calls.
- ACTIVE NOISE CANCELLATION — AirPods 4 with Active Noise Cancellation help reduce outside noise before it reaches your ears, so you can immerse yourself in what you’re listening to.*
- HEAR THE WORLD AROUND YOU — The powerful H2 chip comes to AirPods 4. Adaptive Audio seamlessly blends ANC and Transparency mode — which lets you comfortably hear and interact with the world around you exactly as it sounds — to provide the best listening experience in any environment.* And when you’re speaking with someone nearby, Conversation Awareness automatically lowers the volume of what’s playing.*
- IMPROVED SOUND AND CALL QUALITY — Voice Isolation improves the quality of calls in loud conditions. Using advanced computational audio, it reduces background noise while isolating and clarifying the sound of your voice for whomever you’re speaking to.*
- MAGICAL EXPERIENCE — Just say “Siri” or “Hey Siri” to play a song, make a call, or check your schedule.* And with Siri Interactions, now you can respond to Siri by simply nodding your head yes or shaking your head no.* Pair AirPods 4 by simply placing them near your device and tapping Connect on your screen.* Easily share a song or show between two sets of AirPods.* An optical in-ear sensor knows to play audio only when you’re wearing AirPods and pauses when you take them off. And you can track down your AirPods and Charging Case with the Find My app.*
- Confirm the variant: look for “AirPods 4” versus “AirPods 4 with Active Noise Cancellation.”
- Check the live total: compare the displayed price, shipping, taxes, and any checkout discount.
- Check seller and eligibility: note who sells the item, whether a membership or account is required, and whether the offer applies to your location.
- Read the timing: confirm the sale end time and current stock. Walmart’s October 11 end date was the schedule reported on October 5, not a guarantee that the offer remains available.
- Interpret the comparison price carefully: Walmart’s report cited $129.99 as a former price, while Apple listed standard AirPods 4 at $129 in its U.S. store. Those are different reference figures, not proof of a permanent retail price.
What you get with standard AirPods 4
Apple lists standard AirPods 4 with its H2 chip, Personalized Spatial Audio with dynamic head tracking, Voice Isolation, and IP54 dust, sweat, and water resistance. Apple says they provide up to five hours of listening on a single charge. The standard model does not have active noise cancellation; ANC belongs to the more expensive AirPods 4 with Active Noise Cancellation model.
Apple’s U.S. product page listed standard AirPods 4 at $129 and the ANC version at $179. Those are Apple-listed prices, not the current street prices at Walmart or Amazon. Apple also says the standard AirPods 4 package does not include a USB-C charge cable or power adapter.
Quick Recap
Bestseller No. 2
SaleBestseller No. 3
Bestseller No. 5
Best Value
Apple AirPods 5 Wireless Earbuds with Active Noise Cancellation
- ACTIVE NOISE CANCELLATION—AirPods 5 offer improved Active Noise Cancellation to help reduce outside noise, at their best value yet.
- HEAR THE WORLD AROUND YOU—Adaptive Audio blends Active Noise Cancellation and Transparency for the best listening experience in any environment.* Conversation Awareness automatically lowers the volume of what’s playing if you start talking.*
- LIVE TRANSLATION—Communicate across languages using Live Translation, enabled by Apple Intelligence.*
- NEW SIRI AI—Get more done every day with hands-free access to an even more powerful and personalized AI assistant on your iPhone.* Ask open-ended questions, brainstorm, and have full conversations.
- IMPROVED SOUND AND CALL QUALITY—Next-generation Adaptive EQ for better sound quality. Voice Isolation improves call quality in loud conditions,* using advanced computational audio to reduce background noise and clarify your voice.
Rank #4
Apple AirPods 4 with Active Noise Cancellation with AppleCare+ (2 Years) | Wireless Earbuds, Adaptive Audio, Transparency Mode, Personalized Spatial Audio, USB-C Charging Case
- WHY APPLECARE+ - Get protection, service and support direct from Apple. AppleCare+ covers unlimited repairs for accidental damage, like a cracked display, and includes coverage for the hardware and battery. Get convenient service at Apple Stores and Apple Authorized Service Providers around the world or Express Replacement Service so you don’t have to wait for a repair. Help is easy with 24/7 priority tech support from Apple experts.
- REBUILT FOR COMFORT — AirPods 4 have been redesigned for exceptional all-day comfort and greater stability. With a refined contour, shorter stem, and quick-press controls for music or calls.
- ACTIVE NOISE CANCELLATION — AirPods 4 with Active Noise Cancellation help reduce outside noise before it reaches your ears, so you can immerse yourself in what you’re listening to.*
- HEAR THE WORLD AROUND YOU — The powerful H2 chip comes to AirPods 4. Adaptive Audio seamlessly blends ANC and Transparency mode — which lets you comfortably hear and interact with the world around you exactly as it sounds — to provide the best listening experience in any environment.* And when you’re speaking with someone nearby, Conversation Awareness automatically lowers the volume of what’s playing.*
- IMPROVED SOUND AND CALL QUALITY — Voice Isolation improves the quality of calls in loud conditions. Using advanced computational audio, it reduces background noise while isolating and clarifying the sound of your voice for whomever you’re speaking to.*
Rank #3
Sale
Apple AirPods Pro 3 Wireless Earbuds with Active Noise Cancellation | Live Translation, Heart Rate Sensing, Hearing Aid Feature, Bluetooth Headphones, Spatial Audio, USB-C Charging
- WORLD’S BEST IN-EAR ACTIVE NOISE CANCELLATION — Removes up to 2x more unwanted noise than AirPods Pro 2* so you can stay fully immersed in the moment.*
- BREAKTHROUGH AUDIO PERFORMANCE — Experience breathtaking, three-dimensional audio with AirPods Pro 3. A new acoustic architecture delivers transformed bass, detailed clarity so you can hear every instrument, and stunningly vivid vocals.
- HEART RATE SENSING — Built-in heart rate sensing lets you track your heart rate and calories burned for up to 50 different workout types.* With iPhone, you will have access to the Move ring, step count, and the new Workout Buddy,* powered by Apple Intelligence.*
- LIVE TRANSLATION — Communicate across language barriers using Live Translation,* enabled by Apple Intelligence.*
- EXTENDED BATTERY LIFE — Get up to 8 hours of listening time with Active Noise Cancellation on a single charge. Or up to 10 hours in Transparency using the Hearing Aid feature.*
Rank #2
Apple AirPods 4 Wireless Earbuds | Bluetooth Headphones, Personalized Spatial Audio, Sweat & Water Resistant, USB-C Charging Case, H2 Chip
- REBUILT FOR COMFORT — AirPods 4 have been redesigned for exceptional all-day comfort and greater stability. With a refined contour, shorter stem, and quick-press controls for music or calls.
- PERSONALIZED SPATIAL AUDIO — Personalized Spatial Audio with dynamic head tracking places sound all around you, creating a theater-like listening experience for music, TV shows, movies, games, and more.*
- IMPROVED SOUND AND CALL QUALITY — AirPods 4 feature the Apple-designed H2 chip. Voice Isolation improves the quality of phone calls in loud conditions. Using advanced computational audio, it reduces background noise while isolating and clarifying the sound of your voice for whomever you’re speaking to.*
- MAGICAL EXPERIENCE — Just say “Siri” or “Hey Siri” to play a song, make a call, or check your schedule.* And with Siri Interactions, now you can respond to Siri by simply nodding your head yes or shaking your head no.* Pair AirPods 4 by simply placing them near your device and tapping Connect on your screen.* Easily share a song or show between two sets of AirPods.* An optical in-ear sensor knows to play audio only when you’re wearing AirPods and pauses when you take them off. And you can track down your AirPods and Charging Case with the Find My app.*
- LONG BATTERY LIFE — Get up to 5 hours of listening time on a single charge. And get up to 30 hours of total listening time using the case.*
Sources and price context
- TechRadar’s October 5, 2026 Walmart sale report cited $79 for AirPods 4, a $129.99 former price, and an advertised sale window through October 11.
- NBC Select’s Amazon October Prime Day deals page had an October 6 search-result excerpt showing $89 for standard AirPods 4, but the opened, updated article no longer showed that deal.
- Apple’s AirPods 4 product page lists the two variants, features, U.S. prices, battery estimate, and box contents.
- A December 2025 Walmart community deal post is the older context for the $74 figure; it does not verify the October 2026 offer.
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
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