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AI can help real estate agents draft routine content and organize follow-up, but it does not make the agent’s judgment or accountability optional. A 2026 survey of 225 members of the National Association of REALTORS® (NAR) found that 92% use AI now or plan to, while 63% named output accuracy as their top concern. The practical divide is clear: use technology to prepare and organize; verify its work and keep consequential advice and client relationships in human hands.
What the 2026 surveys say—and what they do not
AI use is spreading among surveyed agents, but adoption figures are not evidence that AI improves sales, transaction outcomes, or client satisfaction. In a February 12, 2026 account, NAR reported a Realtors Property Resource® (RPR) survey of 225 NAR-member agents: 92% said they use AI now or plan to. In that same survey, 71% named saving time as AI’s top value, 68% said they save at least one hour a week, and 63% named output accuracy as their top concern. These are respondents’ reports, not independently measured productivity or accuracy results. NAR’s account of the RPR survey
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Other NAR figures describe different surveys and should not be read as a single group’s results. NAR’s 2025 technology survey reported that 46% of respondents use AI-generated content and 52% use drone photography or video. Drone media is a technology workflow, not an AI application. The survey also reported 79% eSignature use and 75% social media use, illustrating that agents’ technology stacks span more than AI. 2025 REALTORS® Technology Survey executive summary
NAR’s 2026 REALTORS® Technology Report, released September 22, 2026, found that 81% of respondents named saving time as their primary technology-adoption goal and 71% said improving client experience motivated technology use. Those are self-reported reasons for adopting technology, not proof that a tool delivers either outcome. NAR’s report announcement
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The evidence is useful for understanding agent sentiment and reported workflows, especially among U.S. NAR members. It is not a census of agents, a causal study, or a buyer-outcome study. The RPR sample was 225 NAR-member agents, and other results come from separate NAR surveys. None establishes that AI replaces relationship skills or independently produces better transactions.
Where AI can help in an agent’s workflow
AI is most useful when the task is repeatable, the desired output is easy to check, and the agent can supply accurate context. NAR technology reporting covers workflows such as listing descriptions, social posts, and follow-up. Treat generated text as a draft, not as verified property information or advice. NAR REALTORS® Technology Report
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- Drafting: Create a first version of a listing description, social post, routine email, or follow-up message from facts the agent supplies.
- Organization: Turn agent-provided notes into a checklist, summarize non-sensitive meeting notes, or structure a follow-up plan for review.
- Media support: Use technology to prepare listing materials, while checking that descriptions and captions accurately represent the property. Drone photography or video is an adjacent listing-media tool, not AI itself.
These are practical applications, not a promise of a specific time saving. An agent may spend some of the time gained correcting, contextualizing, and approving the output.
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A generated answer can sound confident while being incomplete, outdated, or wrong. Before using AI-written material, check property facts against reliable records and the listing information; review local market statements for current, relevant support; and inspect wording for fair housing concerns. Confirm names, dates, prices, features, and any detail tied to a particular client or transaction. Do not enter sensitive client information into a tool unless its data handling is appropriate for that information.
The agent also has work that cannot be reduced to a polished draft: listening for what a client values, explaining tradeoffs in context, negotiating, and taking responsibility for advice. NAR’s 2025 survey release reported that 82% of respondents said clients responded positively or very positively to technology integration. That figure covers technology broadly, not AI specifically, and is agents’ report of client response. The same release emphasized that “at the heart of it all remains the trusted relationship between the agent and client.” NAR’s 2025 technology survey release
Technology skill may itself be part of the service clients value. NAR’s coverage of its 2025 Home Buyers and Sellers Generational Trends report said 47% of buyers rated an agent’s technology skills “very important” when choosing an agent. That does not show that buyers want automated service in every interaction; it can coexist with the importance of trusted, attentive human support. NAR’s technology coverage
A practical review process before AI output reaches a client
- Choose a bounded task. Start with a draft, summary, or organizational aid rather than a decision about pricing, eligibility, negotiation, or a client’s best interests.
- Provide only appropriate context. Give the tool the facts needed for the task, and avoid sharing sensitive client information unless the tool’s data practices are suitable.
- Verify every material claim. Check property details, dates, numbers, local claims, and client-specific information against authoritative records or your own confirmed notes.
- Review tone and compliance. Remove unsupported promises and wording that could be misleading or raise fair housing concerns. Make the message sound clear and appropriate for the client.
- Own the final communication. Correct, approve, and send the work yourself. If a recommendation depends on context or judgment, explain it directly rather than passing off generated text as a decision.
How to tell whether a tool fits your business
Choose tools by their place in the workflow, not by the label “AI.” Compare the task they handle, the effort needed to review their output, their data practices, whether they integrate with tools your brokerage already provides, and their cost. NAR’s 2025 survey reports technology spending, but those figures do not establish return on investment. Track your own results: time spent from first draft through final review, correction frequency, and whether follow-up is more timely and useful to clients.
For client follow-up, a CRM may help keep contact and task information organized; NAR’s 2025 technology survey executive summary reports that 23% cited CRM as a lead-generating technology. That is a reported use or perception, not proof that a CRM generates leads for every agent. Assess workflow fit, data handling, integration, and the human review needed to keep messages personal. 2025 REALTORS® Technology Survey executive summary
Reggie Nicolay, RPR senior vice president of marketing and training, summarized the shift this way: “AI adoption is no longer the question. Agents are already using it.” The survey figures support the point that adoption is underway among respondents; they do not settle whether a particular tool is reliable or worthwhile for a particular business. NAR Deputy Chief Economist Jessica Lautz said of the 2026 technology report, “Real estate agents are making practical choices about technology, and the two payoffs they want most are time and a smoother experience for their clients,” NAR, September 22, 2026
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