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Apple’s new chief executive is John Ternus, the company’s former senior vice president of Hardware Engineering. He took over from Tim Cook on September 1, 2026. Cook remains at Apple as executive chairman of the board, while Arthur Levinson became lead independent director.
Who is Apple’s new CEO?
John Ternus is now Apple’s CEO. Before the transition, he led the company’s Hardware Engineering organization as senior vice president. Apple’s board described him as a leader with deep technical knowledge and a product-focused approach, and said, “We believe John is the best possible leader to succeed Tim.” Those descriptions come from Apple’s April 20, 2026 announcement and represent the company’s stated rationale for the appointment.
When did John Ternus become CEO?
The change became effective on September 1, 2026. Apple announced the planned succession on April 20, saying Cook would remain CEO through the summer while working with Ternus on the handover. A contemporaneous September 1 report confirmed that Ternus had formally assumed the CEO role.
What is Tim Cook doing now?
Tim Cook did not leave Apple. On September 1, he became executive chairman of Apple’s board of directors. That is a different role from CEO: Ternus now runs the company’s executive operations, while Cook continues to serve the board in its executive-chair position.
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- This phone is unlocked and compatible with any carrier of choice on GSM and CDMA networks (e.g. AT&T, T-Mobile, Sprint, Verizon, US Cellular, Cricket, Metro, Tracfone, Mint Mobile, etc.).
- Please check with your carrier to verify compatibility.
- The device does not come with headphones or a SIM card. It does include a generic (Mfi certified) charging cable.
- Tested for battery health and guaranteed to have a minimum battery capacity of 80%.
What changed on Apple’s board?
| Person | Role from September 1, 2026 | Role before the transition |
|---|---|---|
| John Ternus | Chief executive officer | Senior vice president of Hardware Engineering |
| Tim Cook | Executive chairman | Chief executive officer |
| Arthur Levinson | Lead independent director | Non-executive chairman |
Why did Apple choose Ternus?
Apple’s announcement points to Ternus’s technical expertise and focus on products, along with his experience inside the company. Apple’s board called him the best possible successor to Cook. Those statements explain Apple’s public reasoning, but the appointment alone does not establish which products, businesses or strategic priorities Ternus will pursue as CEO.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.How large was Apple under Tim Cook?
Apple’s announcement said the company’s market capitalization grew from approximately $350 billion to $4 trillion during Cook’s leadership. It also reported that annual revenue increased from $108 billion in fiscal 2011 to more than $416 billion in fiscal 2025. These are figures published by Apple in 2026, not independent recalculations.
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What the succession does—and does not—tell us
- Confirmed: Ternus is Apple’s CEO as of September 1, 2026.
- Confirmed: Cook remains with Apple as executive chairman.
- Confirmed: Levinson is lead independent director.
- Not established by the announcement: a specific new product roadmap, corporate strategy or change in Apple’s priorities.
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