Side by side
Smartly vs Yahoo DSP
Both stand on cross-channel advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid Web
Smartly brings campaign management, creative tools, budget allocation, and cross-channel measurement into one advertising platform. Review the Order Form for fees and any monthly minimum before choosing a spend-based subscription.
Visit Smartly Paid APIWeb
Yahoo DSP covers campaign planning through measurement across a broad mix of advertising channels. Prospective customers need to contact Yahoo for pricing and availability details.
Visit Yahoo DSPThe facts
| Smartly | Yahoo DSP | |
|---|---|---|
| Free plan | Not published | Not published |
| Open source | Not published | Not published |
| Runs on | Web | API, Web |
| Lowest paid plan | Free or on request | Not published |
| Plans published | 1 | None |
| Maker | Not published | Not published |
| Website | smartly.io | yahooinc.com |
| On cross-channel advertising software | #9 of 27 | #13 of 27 |
Smartly: what it does well
- Automates campaign updates across media platforms.
- Budget allocation responds to real-time performance data.
- Brand Pulse measures reach, frequency, and attention.
- Supports cross-network campaigns and creative testing.
- Optional TOTP two-factor authentication is available.
What to know first
- Pricing is available on request.
- Spend-based subscriptions may have a monthly minimum fee.
- The listed platform is web.
Yahoo DSP: what it does well
- Supports five advertising channel types
- Combines Yahoo, third-party and advertiser data
- Blueprint supports campaign forecasting and optimization
- REST API manages campaigns, targeting, deals and reports
- Offers courses, certifications and DSP Deep Dive sessions
What to know first
- Pricing is available on request
- No trial offer is stated
Alternatives to Smartly Alternatives to Yahoo DSP The whole list