Permutive vs Piano DMP
| Permutive | Piano DMP | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | Android, iOS, Web | Android, api, iOS, Web |
| Collection methods | first-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collections | web and app data; first-party system data; campaign data; second- and third-party data; tags; server-to-server integrations; APIs; CSV imports |
| Audience segmentation | Yes | Yes |
| Lookalike modeling | Yes | Yes |
| Real-time activation | Yes | Yes |
| Activation destinations | SSPs, DSPs, ad servers, curation marketplaces, social media and premium publishers | Facebook; LinkedIn; Google Ads; Google Ad Manager; Xandr; Equativ; Adform; Platform161; Nativo; Amazon S3; sFTP; Google Cloud Storage; Piano Composer; Piano Analytics |
Both are listed in Best Data Management Platforms. On Freedom251, Piano DMP scores higher on our published basis.