Side by side
Pencil vs Shakr
Both stand on video advertising software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free trial Web
Pencil covers ad creation through publishing and evaluation, with multiple integrations and export formats. The free experience is limited to six guided ads; full access requires a paid plan.
Visit Pencil Paid APIWeb
Shakr offers several distinct routes to campaign creative, from template video to bespoke assets and data-linked ads. The listed plans are paid, and several carry monthly prices in the thousands of dollars.
Visit ShakrThe facts
| Pencil | Shakr | |
|---|---|---|
| Free plan | A free trial | No |
| Open source | No | No |
| Runs on | Web | API, Web |
| Lowest paid plan | Basic — 50 generations annual: $11 a month | Create: $200 a month |
| Plans published | 13 | 7 |
| Maker | Not published | Shakr |
| Website | trypencil.com | shakr.com |
| On video advertising software | #3 of 13 | #7 of 13 |
Pencil: what it does well
- Free guided experience for creating six ads
- Editor supports text, image, video, and HTML
- Exports include GIF, MP4, and HTML5
- Customer data is not used to train its models
What to know first
- Full platform access requires a paid plan
- Core and Growth generations do not roll over
- Pro is fully supported only in Google Chrome
Shakr: what it does well
- Create supports up to five team members.
- Creative On-Demand includes weekly assets and unlimited revisions.
- Catalog ads synchronize product data automatically.
- Geo Ads targets cities or ZIP codes.
- API supports programmatic video creation.
What to know first
- No free plan is listed.
- Create is $200 a month.
- Creative On-Demand is $5,000 a month.
- Privacy policy was last updated April 17, 2017.