Overview

Stape is a server-side tracking platform for businesses and agencies that want to route first-party data to analytics and advertising services. It suits teams building around server-side Google Tag Manager, especially those also needing dedicated advertising gateways or mobile SDKs. Its breadth is useful, but the one-site-per-hosting-subscription rule can add up for multi-site operators.

Key features

Server-side hosting and request counting

Stape offers one-click hosting for server-side Google Tag Manager containers on Google Cloud. Each incoming hit to a server container counts as a request; outgoing calls do not. That gives teams a clearer basis for estimating usage against request quotas, though they still need to track inbound volume. A hosting subscription covers one container and one site, so each additional site needs its own plan.

Integrations, gateways, and SDKs

Commerce integrations cover Shopify, WordPress, Magento, BigCommerce, Wix, PrestaShop, Salla, Shopware, Odoo, and Drupal. CRM apps include HighLevel, Zoho, Pipedrive, HubSpot, Odoo, Salesforce, and Klaviyo. This range can support organizations routing data from several systems, while SDKs for iOS, Android, PHP, and Node.js and an API give developers options beyond browser-based collection.

Dedicated gateways include Meta CAPI, Stape Gateway, TikTok Events API, Snapchat CAPI, and Signals Gateway. That makes Stape relevant to teams sending events to multiple advertising destinations. The company says its server containers are isolated and hosted in Google Cloud data centers using Google Kubernetes Engine with recommended security settings. It also says it obtained ISO, SOC 2, HIPAA, and GDPR compliances in January 2024.

Pricing

Stape has a free plan, paid plans, and a 7-day trial on the Pay as you go and Unlimited plans. The published paid prices are monthly equivalents with annual billing: Pay as you go is 8.00 USD per month, billed $100 yearly; Pro is 17.00 USD per month, billed $200 yearly; Business is 83.00 USD per month, billed $1000 yearly; Unlimited is 83.00 USD per month, billed $1000 yearly; and Enterprise is 167.00 USD per month, billed $2000 yearly. The annual commitment matters when comparing the monthly figures.

Free: Up to 10K requests, Custom Loader, Stape Analytics, Setup Wizard, Global CDN, and Anonymizer, with no credit card required. It is a practical starting point for low-volume use, but its request cap is far below the paid request quotas.
Pay as you go: Meta CAPI Gateway, one Pixel, and up to 10 million events per month per Pixel. Additional Pixels cost $8 each. This is oriented toward Meta event delivery rather than general sGTM request capacity.
Pro: Up to 500K requests, 3 days of logs, standard-cookie Cookie Keeper, Bot Detection, and 24/7 email and chat support. It fits teams that want support and these tools at a modest request quota; the log window is short for longer-term troubleshooting.
Business: Up to 5M requests, multi-zone infrastructure, 10 days of logs, up to 20 domains, and monitoring. The higher quota and domain allowance make it a better fit for larger deployments than Pro, though each site still requires an individual hosting plan.
Unlimited: Meta CAPI Gateway, up to 100 Pixels, and up to 200 million events per month per Pixel. It suits high-volume Meta event use; despite its name, the per-Pixel event cap remains a limit.
Enterprise: Up to 20M requests, an account manager, up to 50 domains, log export to S3/GCS, and call support. It adds scale and account support, but still has a stated request ceiling.
Custom: Custom pricing for unlimited requests, custom DPA and SSA, BAA for HIPAA compliance, dedicated IP, private cluster, custom log retention, SSO, and custom scale. It is the option for requirements beyond the fixed tiers.

The tiers serve distinct purposes: Meta-focused gateway plans price by Pixels and events, while Pro, Business, and Enterprise use request quotas. Buyers should compare the unit that matches their traffic and remember that the site-specific subscription rule can multiply costs. Data retention is 3 days.

Platforms

Stape supports Android, iOS, web, API, and extension use. Web, mobile, and server-side collection and event routing are supported, making it relevant to teams with both site and app data flows.

Who it's for

Stape is strongest for businesses and digital agencies that need hosted server-side Google Tag Manager, integrations with commerce or CRM systems, and routing to advertising platforms. Its SDKs and gateways also suit teams combining web and mobile data collection. It is less compelling for organizations managing many separate sites if the cost and administration of one plan per site outweigh the benefits of centralized tooling.

Pros and cons

Pros: One-click sGTM hosting on Google Cloud lowers the setup burden for teams adopting server-side tagging.
Pros: Commerce, CRM, gateway, and SDK coverage supports a broad range of data sources and destinations.
Pros: Free hosting includes a Global CDN and Anonymizer, while paid tiers add higher quotas, longer logs, and support options.
Cons: Each hosting subscription covers only one container and one site, a material cost constraint for multi-site teams.
Cons: The free plan stops at 10K requests, and the Pro plan's 3-day log window may limit investigation of older issues.
Cons: Several prices are annual-billed commitments, and gateway tiers have separate Pixel and event caps rather than request quotas.

Alternatives

Cloudflare Zaraz is worth considering for teams that want a web and API option with a free allowance of 1,000,000 Zaraz Events per Cloudflare account each month and a paid plan at 5.00 USD per month for each additional allocation.

Google Analytics is a better fit when the priority is free customer measurement and reporting across websites and apps, rather than Stape's hosted server-side tagging infrastructure.

Matomo suits buyers who prefer self-hosting and want a free forever Community plan with unlimited users and hits; its Team plan is 275.00 EUR per month.

DataCops is another freemium web option to compare.

TAGGRS offers a free plan capped at 10.000 requests, plus paid tiers starting with Basic at 25.00 USD per month for 750.000 requests. That may appeal to buyers comparing request-based server-side tagging plans.

Addingwell is a web and API alternative with a free plan that includes 100,000 requests, a premium private network, one-region infrastructure, and Tag Health; its free plan has no trial.

Tealium AudienceStream CDP is a paid option for teams seeking a CDP priced on inbound events without per-seat or per-integration fees.

Commanders Act Tag Management is another paid tag-management alternative.

For broader comparisons, see Tag Management Software and Event Tracking Software.

Verdict

Choose Stape if you need hosted server-side Google Tag Manager plus integrations, gateways, or mobile collection in one platform, and your request or event volume fits a defined tier. Its Google Cloud hosting and broad connectivity are the main reasons to choose it; the per-site subscription requirement and annual billing are the clearest reasons multi-property teams should compare alternatives first.

	mParticle	Stape
Free plan	No	Yes
Free trial	No	Yes
Paid from	—	$8/mo
Open source	No	No
Platforms	Android, api, iOS, Web	Android, api, extension, iOS, Web
Free plan	—	Yes
Paid from	—	8 /mo
Web collection	—	Yes
Mobile collection	—	Yes
Server-side collection	—	Yes
Event routing	—	Yes
Data retention	—	3 days

mParticle vs Stape

mParticle

Stape