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Meltwater Social Media Analytics vs Muck Rack

Both stand on pr software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Meltwater Social Media Analytics

Paid Web

Meltwater offers different combinations of dashboards, reporting, benchmarking, integrations, and governance across four paid tiers. Pricing is available on request, so prospective buyers will need to ask for plan costs.

Visit Meltwater Social Media Analytics

Muck Rack

Paid APIWeb

Choose Muck Rack if your PR work needs journalist discovery, pitching, monitoring and reporting in one workflow. Look elsewhere if you need a free plan or published plan prices.

Visit Muck Rack

The facts

Meltwater Social Media AnalyticsMuck Rack
Free planNoNo
Open sourceNot publishedNot published
Runs onWebAPI, Web
Lowest paid planFree or on requestFree or on request
Plans published43
MakerNot publishedMuck Rack
Websitemeltwater.commuckrack.com
On pr software#14 of 21#10 of 21

Meltwater Social Media Analytics: what it does well

  • Campaign reporting is available.
  • Reports can be exported in PPT format.
  • Pro includes competitive benchmarking.
  • Enterprise and Agency list API and MCP integrations.
  • Plans include dashboard and reporting options.

What to know first

  • No free plan.
  • Pricing is on request.
  • The product is web-based.

Muck Rack: what it does well

  • Combines media discovery, pitching, monitoring and reporting.
  • Searches a global directory of verified journalist contacts.
  • Monitors transcripts across more than 75,000 podcasts.
  • Sends alerts through email and Slack.
  • Creates shareable reports with reach, sentiment and share of voice.

What to know first

  • There is no free plan.
  • Pricing for Starter, Standard and Premier is on request.
  • The API program is available only to Premier customers.

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