Side by side
Meltwater Social Listening vs YouGov Signal
Both stand on social media listening software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid AndroidAPIiPhone+1
Choose Meltwater Social Listening if your team needs cross-channel monitoring, competitor analysis, alerts and shareable reporting in one workflow. Look elsewhere if you need a free plan or trial, or cannot work with tailored pricing and a typical 12-month minimum contract.
Visit Meltwater Social Listening Paid Web
YouGov Signal combines broad digital coverage with audience segmentation, marketing analysis and brand tracking. Prospective buyers need to contact YouGov for pricing.
Visit YouGov SignalThe facts
| Meltwater Social Listening | YouGov Signal | |
|---|---|---|
| Free plan | No | Not published |
| Open source | Not published | Not published |
| Runs on | Android, API, iPhone, Web | Web |
| Lowest paid plan | Free or on request | Self-Serve: $1.50 a month |
| Plans published | 4 | 2 |
| Maker | Meltwater Social Listening | YouGov Signal |
| Website | meltwater.com | yougov.com |
| On social media listening software | #20 of 85 | #76 of 85 |
Meltwater Social Listening: what it does well
- Monitors social, news, forum and Reddit conversations together.
- Covers a broad set of listed social networks.
- Forecasts conversation activity 48 hours ahead.
- Alerts can be sent through Slack, Teams, email, SMS or mobile push.
- Provides shareable dashboards and exportable reports.
What to know first
- There is no free plan or free trial.
- Pricing is available on request.
- Most partnerships require an annual agreement of at least 12 months.
- Complex or enterprise setups may incur a one-time onboarding charge.
YouGov Signal: what it does well
- Coverage spans 46+ digital sources in over 40 markets.
- Supports audience segmentation and lookalike modelling.
- Tracks brand performance, content and brand affinities.
- Connects with YouGov Profiles and BrandIndex.
What to know first
- Available only as a web product.
- Pricing requires contacting YouGov.
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