Side by side
MailerBot vs ZAP~POST
Both stand on direct mail automation software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid APILinuxMac+2
Choose MailerBot if you need to create and send physical mail through a dashboard or API, with address validation, campaign reporting, and listed CRM connections. Launch offers pay-as-you-go billing; Scale and Command add their listed support, tracking, automation, and seat terms. Look elsewhere if you need a free plan.
Visit MailerBot Free plan APIWeb
ZAP~POST combines triggered mail campaigns with personalization, data cleansing, and multiple integration options. Check country-specific mail details and contact the company for first-class pricing.
Visit ZAP~POSTThe facts
| MailerBot | ZAP~POST | |
|---|---|---|
| Free plan | No | Yes |
| Open source | No | Not published |
| Runs on | API, Linux, Mac, Web, Windows | API, Web |
| Lowest paid plan | Scale: $99 a month | Free or on request |
| Plans published | 3 | 10 |
| Maker | Not published | Not published |
| Website | mailerbot.com | zappost.com |
| On direct mail automation software | #16 of 28 | #12 of 28 |
MailerBot: what it does well
- Creates postcards, letters, invoices, EDDM, and custom print pieces
- Supports print-ready PDF uploads
- Personalization includes merge fields, links, QR codes, and tracked coupons
- Imports and address-validates CSV contacts
- REST API has 50+ endpoints
What to know first
- No free plan
- Launch pieces are charged per item plus postage
- Scale costs $99 a month
- Command costs $399 a month
ZAP~POST: what it does well
- Automates mail triggered by real-time events or customer actions
- Designs support custom fields and uploaded images
- Supports recipient-specific QR codes and tracking
- Validates recipient data and cleanses records
- Offers a one-off trial without a credit card
What to know first
- First-class pricing requires contacting the company
- Specifications, prices, and turnaround vary by country
- Trial guidance recommends at least 1,000 recipients
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