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Kantar Marketplace vs TapResearch

Both stand on consumer insights platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Kantar Marketplace

Paid Web

Kantar Marketplace offers a focused set of research capabilities with two distinct purchasing approaches. Request pricing to determine whether pay-as-you-go or an upfront commitment fits the intended project volume.

Visit Kantar Marketplace

TapResearch

Paid AndroidiPhoneWeb
Visit TapResearch

The facts

Kantar MarketplaceTapResearch
Free planNot publishedNot published
Open sourceNot publishedNot published
Runs onWebAndroid, iPhone, Web
Lowest paid planFree or on requestNot published
Plans published2None
MakerNot publishedNot published
Websitekantar.comtapresearch.com
On consumer insights platforms#15 of 23#19 of 23

Kantar Marketplace: what it does well

  • Panel access included
  • Conjoint analysis available
  • Advanced reporting
  • Self-serve or expert service
  • Centralized budget option

What to know first

  • No free plan
  • Pricing is available on request
  • Bulk option requires upfront commitment
  • Paid web service

TapResearch: what it does well

    Alternatives to Kantar Marketplace Alternatives to TapResearch The whole list