Side by side
iDenfy vs Persona
Both stand on kyc software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Choose iDenfy if your organization needs identity verification alongside fraud prevention or KYC, KYB, and AML capabilities, with API and integration options. The 14-day trial gives teams a way to evaluate it before subscribing. Look elsewhere if you need a free plan or cannot accommodate the listed $135 minimum monthly billing.
Visit iDenfy
Choose Persona if your organization needs configurable identity workflows and integration options across web, mobile, or API. Essential provides a defined starting price, while Growth and Enterprise require contacting Persona for pricing; the service has no free plan.
Visit PersonaThe facts
| iDenfy | Persona | |
|---|---|---|
| Free plan | A free trial | Yes |
| Open source | Not published | Not published |
| Runs on | Android, API, Extension, iPhone, Web | Android, API, iPhone, Web |
| Lowest paid plan | See the plans | Essential: $250 a month |
| Plans published | 2 | 3 |
| Maker | Not published | Not published |
| Website | idenfy.com | withpersona.com |
| On kyc software | #7 of 25 | #3 of 25 |
iDenfy: what it does well
- Onboarding support across 200+ countries and territories.
- AI biometrics, 3D liveness detection, passive verification, and expert review.
- AML monitoring includes real-time alerts and adverse-media filtering.
- KYB includes 180+ registries across 120 countries, UBO screening, and credit reports.
- Open API, testing environment, native integrations, and mobile SDKs.
What to know first
- No free plan is available.
- Pay-as-you-go subscription is billed $135 min. monthly.
- Enterprise partnership uses volume-based annual pricing.
Persona: what it does well
- Supports identity verification, KYC/AML, KYB, and age assurance.
- Offers Hosted Flow, Embedded Flow, mobile SDKs, and API integration.
- Lists 112 integrations.
- Supports US or EU data residency and configurable data controls.
- Automates verifications by default; human review is role-controlled and audited.
What to know first
- There is no free plan.
- Essential has a minimum 12-month contract.
- Growth and Enterprise pricing is available by contacting Persona.
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