Persona
What Persona is
Persona helps companies confirm that users are who they claim to be and manage online identity. Its identity workflows cover verification, KYC/AML, KYB, age assurance, and other identity use cases. The platform combines verification methods and risk signals in configurable workflows, with investigation tools. Verifications are automated by default; organizations that enable human review can control it by role, and reviews are audited. Developers can integrate through Hosted Flow, Embedded Flow for web, mobile SDKs, or the API. Native iOS and Android SDKs, along with a React Native SDK, support in-app inquiry flows. Persona lists 112 integrations, including Anthropic, Google AI, Okta, Salesforce, Slack, and Workday. Its listed security and compliance programs include SOC 2 Type II, ISO 27001, HIPAA, and FERPA. Organizations can choose US or EU data residency and configure retention, field-level redaction, and role-based access. Persona says verification data is not sold, brokered to third parties, or used to train AI or machine learning models. Persona is a paid service with no free plan; Essential starts at $250 a month with a minimum 12-month contract. Usage charges apply per successful verification, and users who drop off due to user error are not charged.
Who it suits
Persona suits companies that need identity verification, KYC/AML, KYB, or age assurance workflows. It also fits developers integrating verification into web or mobile experiences and organizations that need configurable data controls.
What it does well
- Supports identity verification, KYC/AML, KYB, and age assurance.
- Offers Hosted Flow, Embedded Flow, mobile SDKs, and API integration.
- Lists 112 integrations.
- Supports US or EU data residency and configurable data controls.
- Automates verifications by default; human review is role-controlled and audited.
What to know first
- There is no free plan.
- Essential has a minimum 12-month contract.
- Growth and Enterprise pricing is available by contacting Persona.
Limits
Essential starts at $250 a month and requires a minimum contract term of 12 months. Usage is charged per successful verification; users who drop off due to user error are not charged.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Essential | Starting at $250/month; minimum contract term of 12 months · Templated identity services · automation platform features · self-guided onboarding · email support · SOC 2 Type 2 hosting | $250 a month |
| Growth | Contact us · Everything in Essential · full verification and fraud tools including KYB · Graph and Marketplace Apps · guided implementation · advanced security configuration | On request |
| Enterprise | Tailored plan; contact us · Everything in Growth · fully tailored identity solutions | On request |
As withpersona.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Persona website.
- Choose Essential, Growth, or Enterprise and contact Persona as needed.
- Integrate through Hosted Flow, Embedded Flow for web, a mobile SDK, or the API.
- Configure identity workflows and data controls for your organization.
Verdict
Choose Persona if your organization needs configurable identity workflows and integration options across web, mobile, or API. Essential provides a defined starting price, while Growth and Enterprise require contacting Persona for pricing; the service has no free plan.
Questions
Does Persona have a free plan?
No. Eligible small businesses, venture-backed startups, and developers can apply for a one-year program with a monthly allotment of free services.
What does Essential cost?
Essential costs $250 a month, with a minimum contract term of 12 months. Usage is charged per successful verification.
How are Growth and Enterprise priced?
Both plans are priced by contacting Persona.
Which platforms and integration methods does Persona support?
Its listed platforms are Android, iOS, web, and API. Developers can use Hosted Flow, Embedded Flow for web, mobile SDKs, or the API.
Is Persona open source?
The listed details do not identify Persona as open source.
What does Persona say about verification data?
Persona says it does not sell or broker verification data to third parties or use it to train AI or machine learning models.
Facts from Persona's own pages
- Age assurance
- Persona provides selfie age estimation and other age-assurance checks. · withpersona.com, 15 Oct 2026
- AML
- The product includes anti-money-laundering screening and watchlist capabilities. · g2.com, 15 Oct 2026
- API
- Persona exposes an API for authentication, reading and writing resources, and API request logging. · help.withpersona.com, 15 Oct 2026
- Case management
- Persona includes configurable case-review tools for investigating and resolving identity decisions. · help.withpersona.com, 15 Oct 2026
- Company facts
- LinkedIn lists Persona as a privately held software company founded in 2018, headquartered in San Francisco, with 501–1,000 employees. · linkedin.com, 15 Oct 2026
- Data controls
- Customers can configure retention, delete selected PII fields through redaction, and choose US or EU data residency. · withpersona.com, 15 Oct 2026
- Data protection
- Persona says verification data is not sold, brokered to third parties, or used to train AI or machine learning models. · withpersona.com, 4 Oct 2026
- Data use statement
- Persona says verification data is not sold, brokered to third parties, or used to train AI or machine-learning models. · withpersona.com, 15 Oct 2026
- Documentation depth
- The help center includes API, webhooks, events, workflows, cases, Graph, integrations, security, troubleshooting, and Academy learning resources. · help.withpersona.com, 15 Oct 2026
- Fraud prevention
- Persona uses device and passive signals such as IP, geolocation, and device fingerprinting to detect fraud vectors. · withpersona.com, 15 Oct 2026
- Funding news
- On September 15, 2021, Persona announced a $150 million Series C led by Founders Fund, bringing total funding to $217.5 million and valuation to $1.5 billion. · prnewswire.com, 15 Oct 2026
- Global coverage
- The platform supports identity programs across more than 200 countries and territories. · g2.com, 15 Oct 2026
- Government ID checks
- Government ID verification is one of Persona’s supported verification services. · withpersona.com, 15 Oct 2026
- Graph
- The Graph product visualizes linked accounts and suspected fraud rings. · withpersona.com, 15 Oct 2026
- Hosted flow limitation
- Hosted Flow sends users to a Persona-hosted page on a withpersona.com subdomain, so users temporarily leave the customer’s site. · docs.withpersona.com, 15 Oct 2026
- Identity workflows
- Its platform supports identity verification, KYC/AML, KYB, age assurance, and other identity use cases. · withpersona.com, 4 Oct 2026
- Integration methods
- Developers can integrate using Hosted Flow, Embedded Flow for web, Mobile SDKs, or the API. · docs.withpersona.com, 4 Oct 2026
- Integrations
- Persona Marketplace lists 120 integrations across AI, ATS, authentication, CRM, HRIS, communication, productivity, ticketing, and workforce categories. · help.withpersona.com, 15 Oct 2026
- KYB
- Persona supports business verification and beneficial-owner checks for Know Your Business programs. · withpersona.com, 15 Oct 2026
- KYC
- Persona offers Know Your Customer programs using configurable identity checks and workflows. · help.withpersona.com, 15 Oct 2026
- Limit: pricing
- Capterra reviews include complaints that full-plan pricing is expensive for some startups and may reach about $500 monthly. · capterra.com, 15 Oct 2026
- Limit: verification failures
- Trustpilot reviewers repeatedly report valid identity documents being rejected, long verification times, lockouts, and limited recourse. · trustpilot.com, 15 Oct 2026
- Limit: workflow complexity
- GetApp and Capterra reviews mention that some workflows are complex or difficult to navigate. · getapp.com, 15 Oct 2026
- Mobile SDK behavior
- The mobile SDK handles camera access, image capture, uploads, and callbacks carrying verification results. · docs.withpersona.com, 15 Oct 2026
Where Persona stands on Freedom251
- KYC Software#3 of 25
- Identity Verification Software#7 of 52