Side by side

Hustle vs Popup Builder

Both stand on popup software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Choose Popup Builder if you need a WordPress popup plugin with varied formats, targeting rules, and event triggers, including a free option for four popup types. Look elsewhere if you need more than one page-load popup on a page or require analytics without a paid extension.

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The facts

	Hustle	Popup Builder
Free plan	Yes	Yes
Open source	Not published	Not published
Runs on	Not published	Self-hosted, Web
Lowest paid plan	Not published	Starter: $49.95 a year
Plans published	None	3
Maker	Not published	Not published
Website	wpmudev.com	popup-builder.com
On popup software	#20 of 28	#16 of 28

Hustle: what it does well

Popup Builder: what it does well

Free plan includes image, HTML, Facebook, and subscription popups.
Supports visitor targeting by geography, demographics, behavior, and technical context.
Offers triggers including scrolling, exit intent, inactivity, clicks, and cart additions.
Customizable designs support custom JavaScript and CSS.
Paid plans include all extensions and a license for multiple websites.

What to know first

Only one popup per page can open on page load.
Analytics tracking is available through a paid extension.
Starter license covers two websites.

Alternatives to Hustle Alternatives to Popup Builder The whole list