Side by side
Hunch vs Pencil
Both stand on creative management. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid Web
Hunch combines creative production, feed-based catalog tools, and campaign workflows for paid social. Its stated monthly price and campaign-based billing are important to assess before requesting a demo.
Visit Hunch
Free trial Web
Pencil covers ad creation through publishing and evaluation, with multiple integrations and export formats. The free experience is limited to six guided ads; full access requires a paid plan.
Visit PencilThe facts
| Hunch | Pencil | |
|---|---|---|
| Free plan | Not published | A free trial |
| Open source | Not published | No |
| Runs on | Web | Web |
| Lowest paid plan | Hunch: $2,500 a month | Basic — 50 generations annual: $11 a month |
| Plans published | 1 | 13 |
| Maker | Not published | Not published |
| Website | hunchads.com | trypencil.com |
| On creative management | #17 of 24 | #13 of 24 |
Hunch: what it does well
- Creates creative variations from a single template.
- Generates catalog videos from product feeds.
- Supports localized campaigns across three ad channels.
- Integrates with Google Analytics, Adjust, and AppsFlyer.
- Lists automated rules and creative testing.
What to know first
- The stated plan costs $2,500 a month.
- Pricing is tied to campaigns run through Hunch.
- Privacy policy is marked updated October 10, 2018.
Pencil: what it does well
- Free guided experience for creating six ads
- Editor supports text, image, video, and HTML
- Exports include GIF, MP4, and HTML5
- Customer data is not used to train its models
What to know first
- Full platform access requires a paid plan
- Core and Growth generations do not roll over
- Pro is fully supported only in Google Chrome