Side by side
Hightouch vs Zyro Audience Builder
Both stand on customer segmentation software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan AndroidAPIiPhone+1
Visit Hightouch 
Free plan Web
Choose Zyro Audience Builder if your store needs shopper segments based on behavior, cart activity, and purchase signals, with real-time updates and multiple activation destinations. The free plan includes revenue attribution; stores with higher traffic should weigh the visitor limits attached to the listed tiers.
Visit Zyro Audience BuilderThe facts
| Hightouch | Zyro Audience Builder | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | No | Not published |
| Runs on | Android, API, iPhone, Web | Web |
| Lowest paid plan | Starter: $350 a month | Free or on request |
| Plans published | 8 | 5 |
| Maker | Not published | Not published |
| Website | hightouch.com | zyro.world |
| On customer segmentation software | #1 of 21 | #5 of 21 |
Hightouch: what it does well
Zyro Audience Builder: what it does well
- Visual rules combine conditions with AND/OR logic.
- Audiences refresh in real time.
- Can exclude recent purchasers from prospecting audiences.
- Supports predictive segments and anonymous profiles.
- Lists Meta, Google Ads, TikTok Ads, Klaviyo, and Mailchimp destinations.
What to know first
- Starter, Growth, and Scale plans have visitor-volume ceilings.
- Setup requires adding a snippet to the store site.
Alternatives to Hightouch Alternatives to Zyro Audience Builder The whole list