Side by side
Heatmap vs Insyta Pro
Both stand on heatmap and session replay tools. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free trial APIExtensionWeb
Heatmap combines behavior analysis with revenue attribution, rather than showing interactions alone. Its paid plans, revenue-based limits, and Scale-only MCP/API access are key buying considerations.
Visit Heatmap Free trial Self-hosted
Insyta Pro offers WordPress-focused tracking with local analytics storage and tiered site limits. Its paid monthly plans and WordPress/PHP requirements should guide plan selection.
Visit Insyta ProThe facts
| Heatmap | Insyta Pro | |
|---|---|---|
| Free plan | A free trial | A free trial |
| Open source | Not published | Not published |
| Runs on | API, Extension, Web | Self-hosted |
| Lowest paid plan | Launch: $199 a month | Starter: €54 a year |
| Plans published | 3 | 6 |
| Maker | Not published | Insyta Pro |
| Website | heatmap.com | insyta.io |
| On heatmap and session replay tools | #51 of 63 | #55 of 63 |
Heatmap: what it does well
- Real-time revenue per session reporting
- Revenue attribution for heatmaps and scrollmaps
- Session recordings and rage-click detection
- AI recommendations and Wilson assistant
- Supports web, API, and browser extension
What to know first
- No free plan
- Launch revenue tracking capped at $10 million
- MCP/API access starts on Scale
- Pricing follows trailing revenue bands
Insyta Pro: what it does well
- Self-hosted analytics run in the WordPress database
- Tracks clicks, heatmaps, recordings, and journeys
- Form analytics requires no code changes
- Supports GA4, GTM, and Agency Slack alerts
- Agency covers unlimited WordPress sites
What to know first
- No free plan
- Starter is limited to one WordPress site
- Monthly plans start at 6.00 EUR
- Requires WordPress and PHP minimum versions
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