Side by side

GWI Audiences vs Resonate Ignite

Both stand on audience intelligence platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

GWI Audiences

Free plan APIWeb

Choose GWI Audiences if your work depends on quantitative audience profiles across markets and sharing the resulting insights. The free plan offers a way to start, while the listed PLUS price is $1,501,500 a month; teams seeking PRO or TEAMS pricing need to talk with GWI.

Visit GWI Audiences

Resonate Ignite

Paid Web

Resonate Ignite combines audience creation, data enrichment, activation, and measurement for marketers. Prospective users can request a demo or chat with a Resonate representative.

Visit Resonate Ignite

The facts

	GWI Audiences	Resonate Ignite
Free plan	Yes	Not published
Open source	Not published	Not published
Runs on	API, Web	Web
Lowest paid plan	Free or on request	Free or on request
Plans published	4	1
Maker	Not published	Not published
Website	gwi.com	resonate.com
On audience intelligence platforms	#1 of 20	#5 of 20

GWI Audiences: what it does well

Audience builder uses over 250K data points across 50+ markets.
Shows respondent counts for each audience sample.
Saved audiences can generate tailored automatic insights.
Audiences can be shared, exported as PNG, or saved in dashboards.
APIs and MCP connect insights to other tools.

What to know first

The free plan allows 10 Agent Spark prompts monthly.
Data fusions require paid subscriptions to both providers.
Enterprise clients receive a dedicated account manager as standard.

Resonate Ignite: what it does well

Access to 15K+ attributes across 250M profiles
Predictive audiences refresh in real time
Accepts CRM and website data
Lists encryption, MFA, and continuous monitoring

What to know first

Pricing is available on request
Products are offered for use in the United States only

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