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Google AdMob vs Meta Audience Network

Both stand on app monetization platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Google AdMob

Free plan AndroidAPIiPhone+1

AdMob provides mobile ad monetization, mediation, multiple formats, and controls for reviewing or blocking ads. Publishers should account for app review and payment verification requirements before receiving earnings.

Visit Google AdMob

Meta Audience Network

Free plan AndroidiPhoneWeb
Visit Meta Audience Network

The facts

Google AdMobMeta Audience Network
Free planYesYes
Open sourceNoNot published
Runs onAndroid, API, iPhone, WebAndroid, iPhone, Web
Lowest paid planFree or on requestNot published
Plans published2None
MakerNot publishedNot published
Websiteadmob.google.comfacebook.com
On app monetization platforms#4 of 10#8 of 10

Google AdMob: what it does well

  • Supports native, rewarded, banner, video, and interstitial ads.
  • Mediation works with multiple ad networks.
  • Integrates with Google Analytics for Firebase.
  • Publishers can block ads by category or topic.
  • SDK guides cover Android and iOS.

What to know first

  • Sign-up requires a Google account and phone number.
  • Monetization setup requires payment details.
  • Apps must pass an app readiness review.
  • USD accounts have a $100 payment threshold.

Meta Audience Network: what it does well

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