Side by side
Factors.ai vs Propensity
Both stand on demand generation software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
Factors.ai focuses on account-level marketing signals, engagement, and attribution, with CRM and advertising integrations. Review Lite’s user and seat limits and the stated retention periods against your team’s needs.
Visit Factors.ai
Free plan APIWeb
Choose Propensity if your B2B team needs contact-level intent, visitor identification, and campaign activation across multiple channels. Essential starts at $2,000/mo; teams needing the API, LinkedIn and Facebook ads, or direct mail need Strategic at $3,000/mo or above.
Visit PropensityThe facts
| Factors.ai | Propensity | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | API, Web | API, Web |
| Lowest paid plan | Lite: $199 a month | Essential: $2,000 a month |
| Plans published | 4 | 3 |
| Maker | Factors.ai | Not published |
| Website | factors.ai | propensity.com |
| On demand generation software | #1 of 18 | #4 of 18 |
Factors.ai: what it does well
- Combines first-touch, last-touch, and influenced attribution.
- Segments accounts with firmographic and behavioral filters.
- Lists integrations with major CRM and advertising platforms.
- Scout agents are accessible through Factors MCP.
- States SOC 2 Type II certification and privacy compliance.
What to know first
- Lite allows three seats.
- Lite is limited to 5,000 monthly tracked users.
- Free plan data is retained for one month.
- No people search, phone numbers, or email finder.
Propensity: what it does well
- Identifies website visitors, their campaign sources, and engagement.
- Audience filters cover industry, role, technology stack, and behavior.
- Runs campaigns across more than 20 channels.
- Verifies contacts for accuracy, role, and intent before CRM delivery.
- API supports audience updates and campaign engagement retrieval.
What to know first
- Paid plans start at $2,000/mo.
- The free intent sample is limited to 100 accounts and 100 contacts per sample.
- LinkedIn and Facebook ads and the API begin with Strategic at $3,000/mo.
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