Side by side
Factors.ai vs Factors.ai
Both stand on visitor identification software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIWeb
Factors.ai focuses on account-level marketing signals, engagement, and attribution, with CRM and advertising integrations. Review Lite’s user and seat limits and the stated retention periods against your team’s needs.
Visit Factors.ai Free plan APIWeb
Factors.ai brings account intent and engagement signals together to help teams identify and prioritize visiting companies. It does not provide person-level identification, and paid plans start at $199/mo.
Visit Factors.aiThe facts
| Factors.ai | Factors.ai | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | No |
| Runs on | API, Web | API, Web |
| Lowest paid plan | Lite: $199 a month | Lite: $199 a month |
| Plans published | 4 | 5 |
| Maker | Factors.ai | Not published |
| Website | factors.ai | factors.ai |
| On visitor identification software | #1 of 33 | #2 of 33 |
Factors.ai: what it does well
- Combines first-touch, last-touch, and influenced attribution.
- Segments accounts with firmographic and behavioral filters.
- Lists integrations with major CRM and advertising platforms.
- Scout agents are accessible through Factors MCP.
- States SOC 2 Type II certification and privacy compliance.
What to know first
- Lite allows three seats.
- Lite is limited to 5,000 monthly tracked users.
- Free plan data is retained for one month.
- No people search, phone numbers, or email finder.
Factors.ai: what it does well
- Combines intent signals from ads, G2, and uploaded sources.
- Tracks engagement through a won deal.
- Predictive scores use intent, engagement, and fit.
- Lists CRM, advertising, and workflow integrations.
- Offers a free plan and a 14-day trial.
What to know first
- Does not identify people individually.
- Website visitor reveal is described as more than 75%, not all traffic.
- Paid plans start at $199/mo.
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