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ExactMetrics vs GoAccess

Both stand on web analytics tools. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

ExactMetrics

Free plan APIWeb

ExactMetrics brings broad Google Analytics reporting and several tracking integrations into WordPress. Its free option covers basic access, while paid plans vary by sites, credits, and support level.

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GoAccess

Free plan LinuxMacSelf-hosted+2

GoAccess focuses on real-time web-log analysis rather than product analytics features. Its terminal dashboard, multiple output formats, security-oriented views, and incremental processing make it suitable for administrators managing their own logs.

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The facts

ExactMetricsGoAccess
Free planYesYes
Open sourceNot publishedNot published
Runs onAPI, WebLinux, Mac, Self-hosted, Web, Windows
Lowest paid planPlus: $99.50 a yearFree or on request
Plans published41
MakerNot publishedNot published
Websiteexactmetrics.comgoaccess.io
On web analytics tools#37 of 142#41 of 142

ExactMetrics: what it does well

  • Analytics reports inside WordPress
  • No-code tracking setup
  • Ecommerce and form integrations
  • PPC tracking for three ad platforms
  • Free plan available

What to know first

  • Works only on WordPress sites
  • Requires at least WordPress 4.9
  • WordPress.com installations require Business plan
  • Paid renewals are at full price

GoAccess: what it does well

  • Free MIT-licensed open source
  • Terminal, HTML, JSON, and CSV reports
  • Supports common and custom log formats
  • Incremental log processing
  • Docker image support

What to know first

  • No event tracking
  • No conversion funnels
  • No session recordings
  • Panels have item-count limits

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