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EmailBuilder.js vs Flekki

Both stand on email design software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

EmailBuilder.js

Free plan Self-hostedWeb

Choose EmailBuilder.js if you want a free, extensible builder for branded email templates with JSON or HTML output. Look elsewhere if you need a builder other than the community version or do not want to self-host or extend the repository for custom blocks.

Visit EmailBuilder.js

Flekki

Free plan Self-hostedWeb

Flekki offers visual template building, reusable content, and HTML export without an account or stated usage limits. Its browser-local saving and export-focused workflow are worth considering before adopting it.

Visit Flekki

The facts

EmailBuilder.jsFlekki
Free planYesYes
Open sourceNot publishedNot published
Runs onSelf-hosted, WebSelf-hosted, Web
Lowest paid planFree or on requestFree or on request
Plans published11
MakerNot publishedNot published
Websiteusewaypoint.comflekki.com
On email design software#9 of 63#13 of 63

EmailBuilder.js: what it does well

  • Free and open source, with self-hosting and extension options.
  • Drag-and-drop editing with JSON or HTML output.
  • Block styles can be adjusted without writing CSS.
  • Supports desktop and mobile across six named email clients.
  • Can render configuration as HTML or through a React Reader component.

What to know first

  • The maker describes it as the community version of Waypoint's builder.
  • Teams that want custom blocks need to fork and extend the repository.

Flekki: what it does well

  • Free core editor with no usage limits.
  • No account or credit card required.
  • Reusable headers, footers, and content blocks.
  • Exports HTML for Gmail, Outlook, and Apple Mail.

What to know first

  • Work saves locally in the browser.
  • Exported HTML must be used with an email platform.

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