Side by side
Decile vs Dovetail
Both stand on customer intelligence. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid APIWeb
Choose Decile if your e-commerce team needs transaction-based customer analysis, enrichment, and audience activation, particularly on Shopify. Look elsewhere if you need a free plan or trial, or if Luma preview’s current data and integration exclusions are important to your work.
Visit Decile
Free plan APIWeb
Dovetail combines project-based feedback analysis with AI summaries, transcription, and source-traced chat. Teams considering Channels should account for its plan availability and monthly import limit.
Visit DovetailThe facts
| Decile | Dovetail | |
|---|---|---|
| Free plan | No | Yes |
| Open source | Not published | Not published |
| Runs on | API, Web | API, Web |
| Lowest paid plan | Growth: $900 a month | Free or on request |
| Plans published | 4 | 2 |
| Maker | Not published | Not published |
| Website | decile.com | dovetail.com |
| On customer intelligence | #8 of 20 | #4 of 20 |
Decile: what it does well
- Analyzes cohorts, purchasing patterns, lifetime value, and acquisition sources.
- Luma answers natural-language questions and can return charts and summaries.
- Enriches customer records with demographic and lifestyle details.
- Builds real-time segments and supports predictive segments.
- Syncs audiences to Meta, Google, and Klaviyo.
What to know first
- No free plan or free trial; Decile offers a personalized demo instead.
- Growth starts at $900 a month.
- Luma preview excludes some custom fields and integrations.
- The listed Scale plan costs $1,500 a month.
Dovetail: what it does well
- Projects support diverse feedback types.
- AI chat answers are traced to sources.
- API is available on Free, Professional, and Enterprise.
- Free plan includes one project and one channel.
What to know first
- Channels are limited to Professional and Enterprise.
- Those plans import up to 250 data points monthly.
- The Free plan includes one project and one channel.
Alternatives to Decile Alternatives to Dovetail The whole list