Overview

Customers can combine choices such as color, material, size, and add-ons in one quote, with product rules updating the configuration and price in real time. The platform also builds interactive pages that calculate prices or recommend options, then send leads with their answers attached. This makes it a stronger fit for considered purchases and service quotes than for a basic fixed-price catalogue.

Teams can publish a standalone site or embed the configurator in an existing website. A visual builder covers layouts, copy, colors, fonts, spacing, and corner radius, while building and testing are available before publishing. ConvertSite also offers a free concierge service to build calculators, configurators, quizzes, forms, and landing pages.

Key features

Configuration and pricing logic

Rules, spreadsheet functions, conditional logic, lookups, tables, and custom formulas let operators model how product choices affect one another. Dynamic pricing updates when underlying prices change, which is useful where costs or options shift; the breadth of logic is more than a simple option selector needs.

Publishing, integrations, and payments

ConvertSite supports web and API platforms, with hybrid deployment through embeds or standalone sites. Connections include Zapier, HubSpot, Google Sheets, Stripe, Meta, Google Ads, webhooks, and APIs; Zapier can connect to more than 1,000 apps. Stripe allows customers to pay in a configurator. Server-side conversion events send quote or booking values to Meta and Google Ads, while visitor answers remain with the customer. A GDPR cookie banner is included from the entry plan.

The platform serves content in 23 languages, though localisation is included in Builder rather than Starter. It also stores API keys hashed, shows the raw key only at creation, and invalidates revoked keys immediately. Support covers product, onboarding, demos, and payments, with typical weekday replies within 24 hours.

Pricing

ConvertSite is freemium, with paid monthly plans starting at $25. Every plan allows unlimited workspace members, visitors, and form responses, and billing is per workspace. AI credits are the key usage cap: Free allows 250 per month and 100 per day, while paid plans raise the monthly allowance.

Plan	Price	What it includes
Free	Free	250 AI credits monthly, capped at 100 daily; unlimited members, visitors, and form responses. Build and test before publishing; publication starts a seven-day free trial.
Starter	25.00 USD per month	500 AI credits monthly, analytics, and funnels, but no external integrations.
Builder	50.00 USD per month	1,000 AI credits monthly, custom domain, localisation, and custom API connect.
Business	100.00 USD per month	2,500 AI credits monthly, multiple domains, Zapier, HubSpot, Google Solar API, and no ConvertSite branding.
Enterprise	Custom pricing	Roles and permissions, SSO and directory sync, ISO27001/SOC2 compliance, and custom data residency.

Starter is the entry point for analytics and funnels, but the lack of external integrations is a meaningful constraint for teams routing leads elsewhere. Builder adds domains, localisation, and a custom API connection; Business is the tier for teams needing named integrations, multiple domains, or unbranded output. Annual options for Starter, Builder, and Business receive 20% off, described as saving two months. Custom builds for complex work, custom pricing models, or unusual workflows start at $250.

Platforms

ConvertSite supports web and API, with a hybrid deployment model that covers both embedded experiences and standalone sites.

Who it's for

Its best audience is business owners and operators with complex offerings or variable prices: contractors, service businesses, agencies, e-commerce companies, clinics, recruiters, and course providers. Unlimited visitors and responses remove one common scaling concern, but AI-credit caps and plan-gated connections still shape the choice. Teams needing a basic fixed-price store, or external integrations on the least expensive paid plan, should look elsewhere.

Pros and cons

Pros

Deep pricing logic and real-time updates can represent complex option dependencies and changing underlying prices.
Unlimited workspace members, visitors, and form responses apply on every plan, including Free.
Embed and standalone publishing give operators flexibility over where the configurator lives.
Build-and-test access before publication lowers the barrier to evaluating a configuration flow.

Cons

Publishing starts a seven-day trial, so the free plan is for building and testing rather than ongoing publication.
Starter excludes external integrations, limiting workflows that depend on connected systems.
AI credits remain capped, including a 100-per-day ceiling on Free.
Named integrations such as Zapier and HubSpot require Business, at 100.00 USD per month.

Alternatives

Product Configurator Software is a useful starting point for comparing this category. Choose DynaMaker if a free web-based option with publishing and team invitations better matches your needs. ConfigCraft Suite is an alternative for guided configuration with simple option pricing, file uploads, saved and shared configurations, and WooCommerce checkout. Consider Hulk Product Options if its web and mobile platform fit your store. QAD Configurator is another web-based option. Threekit may suit teams seeking 3D configuration, augmented reality, and digital asset management. Expivi is a paid web alternative. Twikit supports web, API, Android, and iOS. Custom Product Builder is an option for readers who want a free-to-install plan with a 30-day trial and a $3,000 maximum charge per fulfilled order.

Verdict

ConvertSite is a sound choice for businesses that need configurable offers, sophisticated price rules, and quote capture without building a custom application. Its strongest case is the combination of flexible logic, hybrid publishing, and unlimited visitors and responses across plans. Look elsewhere if ongoing free publishing or integrations on the cheapest paid tier are essential; otherwise, choose a paid tier according to the domains, localisation, and connections your workflow requires.

	ConvertSite Product Configurator	Zea Configurators
Free plan	Yes
Free trial	Yes	Yes
Platforms	api, Web	Web
Free plan	Yes	Yes
Paid from	$25/mo
Product rules	Yes
Guided selling	Yes
Visual configuration	2d
Quote generation	Yes
Primary deployment	hybrid
Pricing model	flat_rate
Web embed		Yes

ConvertSite Product Configurator vs Zea Configurators

ConvertSite Product Configurator

Zea Configurators