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Brandify vs Wednesday

Both stand on influencer marketing platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Brandify

Free plan Web

Brandify covers creator discovery, campaign execution, and reporting, with plan options for brands and creators. Compare the campaign limits and request plan pricing before choosing a tier.

Visit Brandify

Wednesday

Free plan ExtensionWeb

Wednesday combines creator search, relationship tracking and campaign communications across its web service and extension. Starter has clear usage caps, while Discovery and Outreach raise the monthly cost for broader access and outreach features.

Visit Wednesday

The facts

BrandifyWednesday
Free planYesYes
Open sourceNot publishedNot published
Runs onWebExtension, Web
Lowest paid planFree or on requestDiscovery: $79 a month
Plans published43
MakerNot publishedNot published
Websiteroundpenguin.comwednesday.app
On influencer marketing platforms#34 of 187#30 of 187

Brandify: what it does well

  • Free plan is available.
  • Forecasts reach, engagement, and ROI.
  • Campaign flow includes disclosure compliance.
  • Provides real-time and post-campaign dashboards.
  • Supports Instagram, TikTok, YouTube, and X.

What to know first

  • Pricing for plans is on request.
  • Starter allows only three active campaigns.
  • White-label is marked Phase 2.

Wednesday: what it does well

  • Database of 3,000,000 creators
  • Lookalike matching for creator discovery
  • Free extension for browsing social media
  • Inbox tracks email opens and replies
  • Free Starter plan includes creator conversations

What to know first

  • Starter searches are limited to 10 results
  • Starter includes only 20 full data profiles
  • Outreach costs $279 a month

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