Wednesday is influencer marketing software for discovering creators, managing campaigns and reviewing performance analytics. Its database contains 3,000,000 creators, and lookalike matching helps users find creators similar to their top performers. Users can send personalized one-to-one emails from the platform. Its relationship-management feature organizes creators, tracks interactions and collaborations, and records performance metrics. The Inbox brings communications into one interface, with bulk email, templates, and tracking for opens and replies. Wednesday also offers a free browser extension for finding creators while browsing social media and adding them to the service. Starter is free, with limits of 10 results per search, 20 full data profiles and 20 creator conversations. Discovery costs $79.00 USD per month and includes unlimited search results, conversations, profiles and audience data, plus smart results, advanced search criteria, and community and team management. Outreach costs $279.00 USD per month and adds mass emailing, advanced email management, custom data fields, and Gmail, Outlook and Jace AI integrations. A seven-day Pro trial costs $1, followed by $79 per month; the pricing page says users are emailed 24 hours before billing.
Who it is for
Wednesday is aimed at startups, small businesses, solopreneurs, small agencies and nonprofits seeking creator discovery and campaign tools. Its free extension may also suit people who want to collect creators while browsing social media.
What is good
- Database of 3,000,000 creators
- Lookalike matching for creator discovery
- Free extension for browsing social media
- Inbox tracks email opens and replies
- Free Starter plan includes creator conversations
What to know first
- Starter searches are limited to 10 results
- Starter includes only 20 full data profiles
- Outreach costs $279.00 USD per month
Verdict
Wednesday combines creator search, relationship tracking and campaign communications across its web service and extension. Starter has clear usage caps, while Discovery and Outreach raise the monthly cost for broader access and outreach features.
Get started with Wednesday
- Open the Wednesday website
- Use the web app or install the browser extension
- Choose the free Starter plan or a paid plan
- Use the seven-day Pro trial for $1 if desired
- Find creators and add social-media discoveries through the extension
- Connect listed Gmail, Outlook, ChatGPT, or Jace AI integrations where available
What the free plan stops at
Starter allows 10 results per search, 20 full data profiles, and 20 creator conversations. Discovery removes those listed caps, while Outreach adds expanded email features and integrations.
Questions about Wednesday
Does Wednesday have a free plan?
Yes. Starter is a free plan with limits of 10 results per search, 20 full data profiles, and 20 creator conversations.
How much does Wednesday cost?
Discovery costs $79.00 USD per month. Outreach costs $279.00 USD per month. A seven-day Pro trial is offered for $1, followed by $79 per month.
Which platforms does Wednesday support?
Wednesday is available on the web and as a browser extension.
What integrations are listed?
Inbox describes integrations with ChatGPT, Gmail, and Outlook. Outreach lists Gmail, Outlook, and Jace AI.
Can users email creators from Wednesday?
Yes. Users can send personalized one-to-one email, and Inbox supports bulk email, templates, and open and reply tracking.
What does Outreach add?
Outreach includes Discovery benefits plus mass emailing, advanced email management, custom data fields, and Gmail, Outlook, and Jace AI integrations.
Wednesday plans and pricing
All plansCompared on influencer marketing platforms
- Free plan
- Yes
- Paid from
- $79/mo
- Creator database size
- 3,000,000 creators
- Creator discovery
- Yes
- Campaign management
- Yes
- Performance analytics
- Yes
