Side by side
Bombora vs HG Insights
Both stand on buyer intent data software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Paid APIWeb
Choose Bombora if your organization needs B2B intent or audience data that can flow into its existing business systems. Its pricing is on request, so buyers seeking a published price should look elsewhere.
Visit Bombora Paid APIWeb
Consider HG Insights if your B2B team needs market analysis, predictive scoring, buyer signals, or verified contact intelligence in go-to-market workflows. Teams that need a published price before evaluating a product should look elsewhere, since pricing is provided on request.
Visit HG InsightsThe facts
| Bombora | HG Insights | |
|---|---|---|
| Free plan | Not published | No |
| Open source | Not published | Not published |
| Runs on | API, Web | API, Web |
| Lowest paid plan | Free or on request | Free or on request |
| Plans published | 1 | 3 |
| Maker | Not published | HG Insights |
| Website | bombora.com | hginsights.com |
| On buyer intent data software | #9 of 23 | #13 of 23 |
Bombora: what it does well
- Company Surge compares recent activity with a 12-week historical baseline.
- Tracks more than 25,300 intent topics, according to the maker.
- Offers more than 740 predefined audiences and custom options.
- Provides APIs for account lists, intent, audiences and webhooks.
- B2beacon measures campaign reach at account and buying-group levels.
What to know first
- Pricing is available on request.
- Solutions focus exclusively on B2B data.
- B2beacon is available campaign by campaign.
HG Insights: what it does well
- Combines market, account, and buyer intelligence with first-party data.
- Market Analyzer supports market sizing and territory optimization.
- Data Studio enables no-code predictive scoring.
- Sales Copilot turns buyer signals into workflows.
- RGI Fabric covers verified contacts across 40M+ companies.
What to know first
- There is no free plan.
- Pricing is available on request.
- Contact discovery is licensed per email and phone reveal.
- Packaging uses seats, credits, and leads.
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