Overview

Bluey connects marketing campaigns and transactional messages with contact records, deal tracking, and revenue-focused analytics. That combination can make sense for a team that wants customer history and campaign outcomes in one system rather than split across tools. The limitation is fundamental: Bluey supports email only, not SMS, WhatsApp, or push.

Key features

Campaigns and automation

The AI campaign builder drafts editable subject lines, copy, and branded layouts from a campaign description. It can provide a starting point without taking away editorial control. Automations cover welcome, abandoned-cart, win-back, and onboarding flows, with no cap on steps or branches. Workflow count is still plan-limited on the lower tiers, so unlimited flow complexity does not mean unlimited workflows.

CRM, analytics, and transactional email

The CRM combines contacts, a deal pipeline, customer lifetime value, and event history. Analytics include revenue per campaign, click heatmaps, lifetime value, custom reports, revenue tracking, ecommerce tracking, and campaign comparison. These tools suit teams that want to connect campaign performance with customer and sales context.

For operational messages, the transactional API supports SMTP and REST for receipts, password resets, and shipping notices, with delivery webhooks. One-click unsubscribe, preference centres, global suppression lists, and consent records shaped for GDPR address email preference and consent workflows. Integrations include Shopify, Zapier, and API/webhooks; WooCommerce, WordPress, Stripe, HubSpot, and Salesforce are marked as coming soon.

Pricing

The Free plan costs $0 forever and includes 500 emails per month, 500 contacts, forms, one automation, and one landing page. It is a useful starting point for a small list, but the sending and contact caps make it a poor home for a growing program.

Spark costs $7/mo and raises the allowance to 6,000 emails per month and 6,000 contacts. It includes three automations, two seats, 50 AI generations per month, 10 forms, and two landing pages. This is the entry paid tier for a small team, though workflow count and seats remain constrained.

Grow costs $30/mo, with 50,000 emails per month, unlimited contacts, 25 automations, four seats, 200 AI generations per month, 10 landing pages, and unlimited forms. It is a more practical fit for teams with larger lists and multiple workflows, but still has finite seats and automation count.

Business costs $300/mo and includes 180,000 emails per month, unlimited contacts, forms, automations, seats, AI, and storage, plus phone support. It fits higher-volume teams that need those uncapped resources; the email quota remains finite. Every plan includes 24/7 chat, while Grow adds priority support. A seven-day trial provides full feature access without a credit card, giving teams a short window to assess the higher-tier capabilities.

Platforms

Bluey is available on web and through an API. The API supports transactional sending over SMTP and REST.

Who it's for

Bluey is best suited to teams that want marketing, transactional email, CRM, and automation in one system and send up to a few million emails a month. It is less suitable for organizations whose customer journeys need SMS, WhatsApp, or push, or whose preferred integrations are among those still coming soon.

Pros and cons

Pros: Campaigns, transactional email, CRM, and automation are combined, with analytics that include campaign revenue and customer lifetime value.
Pros: A permanent free tier and a seven-day full-feature trial make it possible to start without an upfront subscription.
Cons: Free is capped at 500 monthly emails and contacts, while paid plans also impose send limits.
Cons: SMS, WhatsApp, and push are unavailable, and several named integrations are still coming soon.

Alternatives

For a broader comparison of analytics-focused tools, see Email Marketing Analytics Software.

Singular is another freemium option, with Android, iOS, web, and API platforms and a free tier billed per conversion.
AnyTrack offers a free tier capped at 5,000 sessions per month for one website, one ad platform integration, and one conversion source.
OptiKratos Email has a free tier of 15,000 emails per month and a paid Starter plan at $41.00 per month billed annually.
SegmentFlow.ai offers a free plan capped at 2,500 emails per month and a $19.00 per month Starter plan.
Sendlens is a freemium web option with 10 one-time fingerprint credits on its free plan.
Visisto has a free tier with 15,000 email sends per month alongside widgets and automations.
Windsor.ai offers a Forever Free plan for one user, one data source, and one account.
Advanza has a free tier covering a first AI-created campaign, newsletters, one social account, and basic reporting.

Verdict

Choose Bluey if your team wants campaign and transactional email, CRM, and automation together, with a free way to start and paid capacity that scales to 180,000 monthly emails on Business. Look elsewhere if multichannel messaging is essential, or if your required integrations are not yet available.

	Bluey Email	Listrak
Free plan	Yes	No
Free trial	Yes	No
Paid from	$7/mo	—
Open source	No	No
Platforms	api, Web	api, extension, Web
Free plan	Yes	—
Paid from	7 /mo	—
Attribution models	single-touch	—
Revenue tracking	Yes	—
Ecommerce tracking	Yes	—
Campaign comparison	Yes	—

Bluey Email vs Listrak

Bluey Email

Listrak