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Betterment vs CI Direct Investing

Both stand on robo-advisor apps. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Betterment

Paid AndroidiPhoneWeb

Betterment combines automated investing with cash products and self-directed trading, alongside retirement planning. Check the listed eligibility terms for Digital and Premium, whose prices are not provided.

Visit Betterment

CI Direct Investing

Paid AndroidiPhoneWeb
Visit CI Direct Investing

The facts

BettermentCI Direct Investing
Free planNoNo
Open sourceNoNot published
Runs onAndroid, iPhone, WebAndroid, iPhone, Web
Lowest paid planPremium: $0.65 a yearFree or on request
Plans published33
MakerNot publishedNot published
Websitebetterment.comcifinancial.com
On robo-advisor apps#4 of 24#8 of 24

Betterment: what it does well

  • Automated investing includes ongoing rebalancing.
  • Tax-loss harvesting and Tax Coordination are offered.
  • Self-directed stock and ETF trades have no commissions.
  • Cash Reserve has no monthly management fee.
  • Apps support deposits, transfers, and goal tracking.

What to know first

  • Digital and Premium plan prices are not listed.
  • Cash Reserve requires a $10 minimum deposit.
  • Tax Coordination applies across eligible accounts.

CI Direct Investing: what it does well

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