Side by side

AURA vs InfluenceKit

Both stand on influencer marketing analytics software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

AURA

Paid APIWeb

Choose AURA if your team needs creator-level sales attribution, cross-platform analytics or managed campaign support. Look elsewhere if you need a free plan or a price you can assess without requesting a quote.

Visit AURA

InfluenceKit

Free plan APIWeb

InfluenceKit brings campaign tracking, deliverables, and reporting into one web platform, with tools for both teams and invited influencers. Check its per-influencer billing and team limits against your campaign needs.

Visit InfluenceKit

The facts

	AURA	InfluenceKit
Free plan	No	Yes
Open source	Not published	Not published
Runs on	API, Web	API, Web
Lowest paid plan	Free or on request	Talent Manager: $29 a month
Plans published	2	8
Maker	Not published	Not published
Website	aurainfluencer.com	influencekit.com
On influencer marketing analytics software	#10 of 22	#6 of 22

AURA: what it does well

Unique creator links attribute clicks and sales to individual creators.
Tracks revenue, ROI, sales, reach and post analytics.
Supports Instagram, TikTok and YouTube content formats.
Shopify order webhooks can attribute discount-code orders to influencers.
Optional two-factor authentication uses an authenticator app.

What to know first

There is no free plan.
Pricing is on request and depends on campaign scope or usage.
AURA says most campaigns are live within two weeks.

InfluenceKit: what it does well

Live campaign reporting can be shared by link.
Tracks performance using CPM and CPE.
Includes CRM, messaging, checklists, and surveys.
Invited influencers use it free without a credit card.
Provides an MCP server for several AI clients.

What to know first

Flex charges $99 per influencer.
Flex includes one team member.
Unlimited Concierge has no listed price.

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