AURA

What AURA is

AURA is an influencer tracking platform for e-commerce brands, event organisations, sports and lifestyle brands, agencies and marketing teams. It tracks creators, links, orders and attributed revenue in a live dashboard. Each creator receives a unique tracked link, which connects clicks and sales to that creator. The dashboard brings together revenue, ROI, sales, reach and post analytics, with a creator leaderboard, campaign optimisation tools and performance report exports.

AURA tracks Instagram, TikTok and YouTube, including Reels, video, Shorts and Stories. Its dashboard describes connecting a Shopify store through order webhooks, so orders with discount codes can be attributed to influencers and appear live. Teams can generate a read-only API key for campaign, sales, influencer and content data. Optional two-factor authentication is available through an authenticator app.

Customers can choose platform access, which includes team onboarding, or a managed service covering influencer strategy, creator sourcing, outreach, briefing, tracking, live optimisation and ROI reporting. AURA says influencers generally do not need to install anything; they work with tracked links, codes and connected social data. Most campaigns are live within two weeks, though some have launched faster. Platform pricing depends on campaigns, creators and seats; managed-service pricing depends on campaign scope and creator volume. Pricing is on request, and there is no free plan.

Who it suits

AURA suits brands and marketing teams that want to attribute creator clicks and sales and view campaign performance in one dashboard. It also fits teams seeking a managed service for creator sourcing, campaign planning, tracking and reporting, as well as those working across Instagram, TikTok or YouTube.

Limits

AURA has no free plan. Platform pricing scales with campaigns, creators and seats, while full-service pricing depends on campaign scope and creator volume.

Getting started

1. Visit the AURA website.
2. Choose platform access or the full-service option.
3. Request pricing based on your campaign, creator volume and seats.
4. Connect a Shopify store through order webhooks if you want discount-code orders attributed.
5. Set up tracked links and social data for creators; AURA says creators generally do not need to install anything.

Verdict

Choose AURA if your team needs creator-level sales attribution, cross-platform analytics or managed campaign support. Look elsewhere if you need a free plan or a price you can assess without requesting a quote.