Freedom251 › Influencer Marketing Analytics Software
Brandwatch Influence
What Brandwatch Influence is
Brandwatch Influence is a web platform for discovering creators, managing relationships, running campaigns, measuring results, and handling influencer payments. It covers Instagram, TikTok, X, YouTube, Snapchat, Facebook, and Twitch. The influencer directory keeps contact and payment details, contracts, custom first-party data, and tracked email correspondence. Campaign tools follow deliverables and report impressions, viewership, engagement, and other outcomes. Discover reports include brand-safety metrics and keyword analysis, with default topics based on English keywords. A Tipalti integration connects payments with creator profiles and campaigns, and Tipalti supports over 120 currencies. The Payments tool is available to Pro and Premium Influence clients. Influence also integrates with Shopify and Bitly. Brandwatch presents it for influencer marketers and agencies managing collaborations, rosters, and multichannel campaigns. Pricing is on request, and the product page invites visitors to book a demo.
Who it suits
Influence suits brands, influencer marketers, and agencies managing creator relationships and campaigns across several social platforms. It is also relevant to teams needing campaign reporting and integrated payments.
What it does well
- Creator discovery and CRM
- Multichannel campaign management
- Deliverable and performance reporting
- Tipalti payment integration
- Brand-safety reporting
What to know first
- Pricing requires a request
- Payments limited to Pro and Premium
- Default safety topics use English keywords
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Influence | Pricing not shown; book a product demo | On request |
As brandwatch.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
Brandwatch Influence covers the main stages of influencer programs, from discovery through reporting and payment. Its broad platform coverage and agency-oriented tools are balanced by request-based pricing and plan restrictions on payments.
Facts from Brandwatch Influence's own pages
- Brand safety
- Discover reports include brand safety metrics and keyword based analysis, with default topics based on English keywords. · influence-help.brandwatch.com, 12 Oct 2026
- Campaign management
- Yes · brandwatch.com, 21 Sept 2026
- Campaign reporting
- Campaign tools track deliverables and report on impressions, viewership, engagement, and other results. · brandwatch.com, 12 Oct 2026
- Creator discovery
- The discovery tool tracks more than 65 million global creators. · brandwatch.com, 12 Oct 2026
- Creator payments
- Yes · brandwatch.com, 21 Sept 2026
- Demo and pricing
- The product page invites visitors to book a demo and does not display a price. · brandwatch.com, 12 Oct 2026
- For whom
- Brandwatch presents Influencer Marketing for influencer marketers and agencies managing brand collaborations, agency rosters, and multichannel campaigns. · brandwatch.com, 12 Oct 2026
- Founded
- 2007 · brandwatch.com, 19 Oct 2026
- Headquarters
- Brighton, United Kingdom · brandwatch.com, 19 Oct 2026
- Influencer CRM
- The influencer directory stores contact and payment details, contracts, custom first-party data, and email correspondence tracking. · brandwatch.com, 12 Oct 2026
- Other integrations
- Influence settings include integrations with Shopify and Bitly. · social-media-management-help.brandwatch.com, 12 Oct 2026
- Payment availability
- The Payments tool is available to Pro and Premium Influence clients. · influence-help.brandwatch.com, 12 Oct 2026
- Payments
- The Tipalti integration processes influencer payments and links them to profiles and campaigns; Tipalti supports over 120 currencies. · brandwatch.com, 12 Oct 2026
- Performance analytics
- Yes · brandwatch.com, 21 Sept 2026
- Purpose
- Influence helps brands and agencies discover influencers, manage relationships, and run campaigns in one solution. · brandwatch.com, 12 Oct 2026
- Social platforms
- Influence covers Instagram, TikTok, X, YouTube, Snapchat, Facebook, and Twitch. · brandwatch.com, 12 Oct 2026
- Support
- Brandwatch lists Customer Support and a Help Center in its site navigation. · brandwatch.com, 12 Oct 2026
Where Brandwatch Influence stands on Freedom251
- Influencer Marketing Analytics Software#11 of 22
- Influencer Marketing Platforms#114 of 187