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AURA vs Fabulate

Both stand on influencer marketing analytics software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

AURA

Paid APIWeb

Choose AURA if your team needs creator-level sales attribution, cross-platform analytics or managed campaign support. Look elsewhere if you need a free plan or a price you can assess without requesting a quote.

Visit AURA

Fabulate

Paid Web

Fabulate brings creator discovery, campaign coordination, and analytics together in a web workspace. Consider its booking fee and sponsored-post limit when assessing whether it fits your campaign needs.

Visit Fabulate

The facts

AURAFabulate
Free planNoNo
Open sourceNot publishedNot published
Runs onAPI, WebWeb
Lowest paid planFree or on requestSelf-service Workflow: $10 a month
Plans published21
MakerNot publishedFabulate
Websiteaurainfluencer.comfabulate.co
On influencer marketing analytics software#10 of 22#14 of 22

AURA: what it does well

  • Unique creator links attribute clicks and sales to individual creators.
  • Tracks revenue, ROI, sales, reach and post analytics.
  • Supports Instagram, TikTok and YouTube content formats.
  • Shopify order webhooks can attribute discount-code orders to influencers.
  • Optional two-factor authentication uses an authenticator app.

What to know first

  • There is no free plan.
  • Pricing is on request and depends on campaign scope or usage.
  • AURA says most campaigns are live within two weeks.

Fabulate: what it does well

  • Discovery includes more than 320 million creator profiles.
  • Campaign tasks are managed in one workspace.
  • Analytics connect to Instagram, TikTok, and YouTube.
  • Guests can be restricted from sensitive pricing details.

What to know first

  • No free plan is listed.
  • A 10% service fee is added to booking cost.
  • Discovery surfaces up to 10 sponsored posts per creator.

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